Social Media as a Promotional Tool Towards Tourist Behaviour in Sarawak Tourism Campaign

There is no denying that the world is transitioning from traditional media to new media. The increased use of social media suggests a potentially powerful new advertising platform. A new method of advertising has emerged along with the new era of communication. Social media use has increased signifi...

Full description

Saved in:

Bibliographic Details
Main Author:	NURUL AMALINA, HAMNAN
Format:	Thesis
Language:	English English English
Published:	2024
Subjects:	A11 Universiti Malaysia Sarawak > Periodicals > Journal. L Education (General)
Online Access:	http://ir.unimas.my/id/eprint/45133/5/DSVA%20NurulAmalinaHamn.pdf http://ir.unimas.my/id/eprint/45133/3/NurulAmalinaHamnan%20%2824pgs%29.pdf http://ir.unimas.my/id/eprint/45133/4/Thesis%20MA_NurulAmalinaHamn.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-unimas-ir.45133
record_format	uketd_dc
spelling	my-unimas-ir.451332024-07-04T02:45:20Z Social Media as a Promotional Tool Towards Tourist Behaviour in Sarawak Tourism Campaign 2024 NURUL AMALINA, HAMNAN A11 Universiti Malaysia Sarawak-- Periodicals --Journal. L Education (General) Z004 Books. Writing. Paleography There is no denying that the world is transitioning from traditional media to new media. The increased use of social media suggests a potentially powerful new advertising platform. A new method of advertising has emerged along with the new era of communication. Social media use has increased significantly globally over the years, as predicted, to keep up with the changes and be relevant in various industries. Social media is used by almost everyone globally including both young people and older people. The purpose of this study is to examine how Sarawak tourism campaigns uses social media platforms to influence tourist’s behaviour. A combination of questionnaires and interviews with selected respondents are employed as mix methods for data collection. Based on the findings, social media is considered as an important promotional tool that acts as a dynamic platform connecting tourists with destinations, experiences, and businesses in Sarawak. The outcomes of this study provide valuable insights for tourism agencies who aim to make use of social media’s promotional potential in the tourism campaigns. Keywords: Social media, tourism industry, tourist behaviour, social media campaigns 2024 Thesis http://ir.unimas.my/id/eprint/45133/ http://ir.unimas.my/id/eprint/45133/5/DSVA%20NurulAmalinaHamn.pdf text en staffonly http://ir.unimas.my/id/eprint/45133/3/NurulAmalinaHamnan%20%2824pgs%29.pdf text en public http://ir.unimas.my/id/eprint/45133/4/Thesis%20MA_NurulAmalinaHamn.pdf text en validuser masters
institution	Universiti Malaysia Sarawak
collection	UNIMAS Institutional Repository
language	English English English
topic	A11 Universiti Malaysia Sarawak-- Periodicals --Journal. L Education (General) A11 Universiti Malaysia Sarawak-- Periodicals --Journal.
spellingShingle	A11 Universiti Malaysia Sarawak-- Periodicals --Journal. L Education (General) A11 Universiti Malaysia Sarawak-- Periodicals --Journal. NURUL AMALINA, HAMNAN Social Media as a Promotional Tool Towards Tourist Behaviour in Sarawak Tourism Campaign
description	There is no denying that the world is transitioning from traditional media to new media. The increased use of social media suggests a potentially powerful new advertising platform. A new method of advertising has emerged along with the new era of communication. Social media use has increased significantly globally over the years, as predicted, to keep up with the changes and be relevant in various industries. Social media is used by almost everyone globally including both young people and older people. The purpose of this study is to examine how Sarawak tourism campaigns uses social media platforms to influence tourist’s behaviour. A combination of questionnaires and interviews with selected respondents are employed as mix methods for data collection. Based on the findings, social media is considered as an important promotional tool that acts as a dynamic platform connecting tourists with destinations, experiences, and businesses in Sarawak. The outcomes of this study provide valuable insights for tourism agencies who aim to make use of social media’s promotional potential in the tourism campaigns. Keywords: Social media, tourism industry, tourist behaviour, social media campaigns
format	Thesis
qualification_level	Master's degree
author	NURUL AMALINA, HAMNAN
author_facet	NURUL AMALINA, HAMNAN
author_sort	NURUL AMALINA, HAMNAN
title	Social Media as a Promotional Tool Towards Tourist Behaviour in Sarawak Tourism Campaign
title_short	Social Media as a Promotional Tool Towards Tourist Behaviour in Sarawak Tourism Campaign
title_full	Social Media as a Promotional Tool Towards Tourist Behaviour in Sarawak Tourism Campaign
title_fullStr	Social Media as a Promotional Tool Towards Tourist Behaviour in Sarawak Tourism Campaign
title_full_unstemmed	Social Media as a Promotional Tool Towards Tourist Behaviour in Sarawak Tourism Campaign
title_sort	social media as a promotional tool towards tourist behaviour in sarawak tourism campaign
publishDate	2024
url	http://ir.unimas.my/id/eprint/45133/5/DSVA%20NurulAmalinaHamn.pdf http://ir.unimas.my/id/eprint/45133/3/NurulAmalinaHamnan%20%2824pgs%29.pdf http://ir.unimas.my/id/eprint/45133/4/Thesis%20MA_NurulAmalinaHamn.pdf
_version_	1804888440091705344

Social Media as a Promotional Tool Towards Tourist Behaviour in Sarawak Tourism Campaign

Similar Items