Virtual Reality Technology and Tourist Behavior Intention of National Museums in Guangdong

This study investigates the integration of virtual reality (VR)in museum exhibitions, focusing on its current development in museums within China's Guangdong region. It examines museum visitors'behavioural intentions towards VR, considering generational differences, and draws on the UTAUT2...

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Main Author:	Yi Fei, Li
Format:	Thesis
Language:	English English English
Published:	2024
Subjects:	B Philosophy (General) BF Psychology NE Print media
Online Access:	http://ir.unimas.my/id/eprint/45390/3/DSVA_Li%20Yifei.pdf http://ir.unimas.my/id/eprint/45390/4/PhD%20Thesis_Li%20Yifei%20-%2024%20pages.pdf http://ir.unimas.my/id/eprint/45390/7/PhD%20Thesis_Li%20Yifei.ftext.pdf
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id	my-unimas-ir.45390
record_format	uketd_dc
spelling	my-unimas-ir.453902024-09-03T06:36:24Z Virtual Reality Technology and Tourist Behavior Intention of National Museums in Guangdong 2024-07-15 Yi Fei, Li B Philosophy (General) BF Psychology NE Print media This study investigates the integration of virtual reality (VR)in museum exhibitions, focusing on its current development in museums within China's Guangdong region. It examines museum visitors'behavioural intentions towards VR, considering generational differences, and draws on the UTAUT2 model to formulate a conceptual framework. The research employs a specifically designed questionnaire for quantitative analysis in two phases. Initially, the PLS-SEM method identifies the primary factors influencing visitors' intentions. Subsequently, one-way ANOVA examines generational differences in these factors. The study finds performance expectancy, effort expectancy, social influence, design quality, hedonic motivation, and previous experience positively affect behavioural intentions, while perceived risk negatively influences them. Notably, generational differences are observed in effort expectancy, design quality, hedonic motivation, and perceived risk. Based on these insights, the study proposes targeted measures to improve VR acceptance among museum visitors in Guangdong, offering valuable references for similar research in the museum field. Universiti Malaysia Sarawak 2024-07 Thesis http://ir.unimas.my/id/eprint/45390/ http://ir.unimas.my/id/eprint/45390/3/DSVA_Li%20Yifei.pdf text en staffonly http://ir.unimas.my/id/eprint/45390/4/PhD%20Thesis_Li%20Yifei%20-%2024%20pages.pdf text en public http://ir.unimas.my/id/eprint/45390/7/PhD%20Thesis_Li%20Yifei.ftext.pdf text en validuser phd doctoral Universiti Malaysia Sarawak Faculty of Applied and Creative Arts
institution	Universiti Malaysia Sarawak
collection	UNIMAS Institutional Repository
language	English English English
topic	B Philosophy (General) BF Psychology NE Print media
spellingShingle	B Philosophy (General) BF Psychology NE Print media Yi Fei, Li Virtual Reality Technology and Tourist Behavior Intention of National Museums in Guangdong
description	This study investigates the integration of virtual reality (VR)in museum exhibitions, focusing on its current development in museums within China's Guangdong region. It examines museum visitors'behavioural intentions towards VR, considering generational differences, and draws on the UTAUT2 model to formulate a conceptual framework. The research employs a specifically designed questionnaire for quantitative analysis in two phases. Initially, the PLS-SEM method identifies the primary factors influencing visitors' intentions. Subsequently, one-way ANOVA examines generational differences in these factors. The study finds performance expectancy, effort expectancy, social influence, design quality, hedonic motivation, and previous experience positively affect behavioural intentions, while perceived risk negatively influences them. Notably, generational differences are observed in effort expectancy, design quality, hedonic motivation, and perceived risk. Based on these insights, the study proposes targeted measures to improve VR acceptance among museum visitors in Guangdong, offering valuable references for similar research in the museum field.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Yi Fei, Li
author_facet	Yi Fei, Li
author_sort	Yi Fei, Li
title	Virtual Reality Technology and Tourist Behavior Intention of National Museums in Guangdong
title_short	Virtual Reality Technology and Tourist Behavior Intention of National Museums in Guangdong
title_full	Virtual Reality Technology and Tourist Behavior Intention of National Museums in Guangdong
title_fullStr	Virtual Reality Technology and Tourist Behavior Intention of National Museums in Guangdong
title_full_unstemmed	Virtual Reality Technology and Tourist Behavior Intention of National Museums in Guangdong
title_sort	virtual reality technology and tourist behavior intention of national museums in guangdong
granting_institution	Universiti Malaysia Sarawak
granting_department	Faculty of Applied and Creative Arts
publishDate	2024
url	http://ir.unimas.my/id/eprint/45390/3/DSVA_Li%20Yifei.pdf http://ir.unimas.my/id/eprint/45390/4/PhD%20Thesis_Li%20Yifei%20-%2024%20pages.pdf http://ir.unimas.my/id/eprint/45390/7/PhD%20Thesis_Li%20Yifei.ftext.pdf
_version_	1811771574822371328

Virtual Reality Technology and Tourist Behavior Intention of National Museums in Guangdong

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