The Impact of Customer Value Co-Creation on Brand Equity within the Banking Industry of Lahore (Pakistan): Social Media as Moderator Relationship, Impact between Brand equity and Value Co-Creation
The importance of brand equity in branding and marketing has led researchers and industry specialists to investigate its model and evaluation. There is a lack of studies on the brand equity of service and banking industries in emerging economies. It is atypical for banks to be devoid of branding stu...
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2024
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| Online Access: | http://ir.unimas.my/id/eprint/45408/5/Thesis%20PhD_Ejaz%20Ahmed%20-%2024%20pages.pdf http://ir.unimas.my/id/eprint/45408/10/DOW_Ejaz.update.pdf http://ir.unimas.my/id/eprint/45408/12/Thesis%20PhD_Ejaz%20Ahmed.updated.pdf |
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