Leveraging Technology Readiness for Ecotourism Competitiveness: Insights from Sarawak, Malaysia
In this era of globalization, individuals are increasingly looking forward reconnection with the Mother Nature. The richness of destination resources in these destinations leads ecotourism to become one of the rapidly growing industries in Malaysia. Nevertheless, the literature relating to the desti...
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| Format: | Thesis |
| Language: | English |
| Published: |
2024
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| Online Access: | http://ir.unimas.my/id/eprint/45951/1/Final%20PhD%20Thesis_Thong%20Jun%20Zhou%20FEB_rev%20AASAH.pdf |
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