Service Design in Tourism: Tourist Experience Driven Destination in Qingzhou Ancient City, China
The study found a significant gap between tourists' perceptions and expectations of service quality in Qingzhou Ancient City, with notable differences across various dimensions of service quality. It also identified the factors influencing the service quality of Qingzhou Ancient City tourism se...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2024
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/46097/3/Thesis%20PhD_He%20Yuliang.pdf |
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