Creative Merchandise Design for Tourists based on Luoshan Shadow Puppet Elements through Visual Rhetoric

The main aims of this study are to establish systematic methods for designing creative merchandise of Luoshan shadow puppet by incorporating a visual rhetorical approach as a guiding tool for designers. This study considers the unique features of Luoshan shadow puppet and applies the principles and...

Full description

Saved in:

Bibliographic Details
Main Author:	Taotao, Xu
Format:	Thesis
Language:	English
Published:	2024
Subjects:	NX Arts in general
Online Access:	http://ir.unimas.my/id/eprint/46436/4/Thesis%20PhD_Xu%20Taotao.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-unimas-ir.46436
record_format	uketd_dc
spelling	my-unimas-ir.464362024-10-25T06:56:04Z Creative Merchandise Design for Tourists based on Luoshan Shadow Puppet Elements through Visual Rhetoric 2024 Taotao, Xu NX Arts in general The main aims of this study are to establish systematic methods for designing creative merchandise of Luoshan shadow puppet by incorporating a visual rhetorical approach as a guiding tool for designers. This study considers the unique features of Luoshan shadow puppet and applies the principles and methods of visual rhetoric (VR) to enhance their visual expression and market competitiveness. In Luoshan shadow puppet creative merchandise design (LSPCMD), visual rhetoric (VR) methods help designers convey their products’ storytelling, artistry, and cultural connotations. This study also addresses the issue of neglected innovations in Luoshan shadow puppet creative merchandise. Mixed research method is the research method used in this study. To assess the feasibility of visual rhetoric in influencing these types of merchandise design, survey data are obtained from Intangible Culture Heritage (ICH) experts, academicians, designers, and users of creative merchandise in China. A design practice involving creative children's dinner plate is applied using Luoshan shadow elements after conducting semi-structured interviews and surveys in the form of a questionnaire. This is followed by a second questionnaire to validate the results of design practice. It is found that visual rhetoric (VR) has a significant influence on the design situation, design creativity, and design method of Luoshan shadow creative merchandise through visual rhetorical situations (VRS), visual rhetorical structures (VRST), and visual rhetorical strategies (VRSG). These findings expand the knowledge of sustainable design research for such goods by considering how visual rhetoric (VR) influences these merchandise designs. The findings provide designers insights into design inspirations and creative directions within visual culture. Finally, the study presents limitations and suggestions for future research. Recommendations include: (a) highlighting the characteristics of traditional shadows, (b) creating visual impact, (c) considering the user experience, and (d) paying attention to sustainability. In conclusion, this thesis offers a comprehensive reference to local staff designing merchandise using visual rhetorical methods. Xu Taotao 2024 Thesis http://ir.unimas.my/id/eprint/46436/ http://ir.unimas.my/id/eprint/46436/4/Thesis%20PhD_Xu%20Taotao.pdf text en validuser phd doctoral Universiti Malaysia Sarawak Faculty of Applied and Creative Arts
institution	Universiti Malaysia Sarawak
collection	UNIMAS Institutional Repository
language	English
topic	NX Arts in general
spellingShingle	NX Arts in general Taotao, Xu Creative Merchandise Design for Tourists based on Luoshan Shadow Puppet Elements through Visual Rhetoric
description	The main aims of this study are to establish systematic methods for designing creative merchandise of Luoshan shadow puppet by incorporating a visual rhetorical approach as a guiding tool for designers. This study considers the unique features of Luoshan shadow puppet and applies the principles and methods of visual rhetoric (VR) to enhance their visual expression and market competitiveness. In Luoshan shadow puppet creative merchandise design (LSPCMD), visual rhetoric (VR) methods help designers convey their products’ storytelling, artistry, and cultural connotations. This study also addresses the issue of neglected innovations in Luoshan shadow puppet creative merchandise. Mixed research method is the research method used in this study. To assess the feasibility of visual rhetoric in influencing these types of merchandise design, survey data are obtained from Intangible Culture Heritage (ICH) experts, academicians, designers, and users of creative merchandise in China. A design practice involving creative children's dinner plate is applied using Luoshan shadow elements after conducting semi-structured interviews and surveys in the form of a questionnaire. This is followed by a second questionnaire to validate the results of design practice. It is found that visual rhetoric (VR) has a significant influence on the design situation, design creativity, and design method of Luoshan shadow creative merchandise through visual rhetorical situations (VRS), visual rhetorical structures (VRST), and visual rhetorical strategies (VRSG). These findings expand the knowledge of sustainable design research for such goods by considering how visual rhetoric (VR) influences these merchandise designs. The findings provide designers insights into design inspirations and creative directions within visual culture. Finally, the study presents limitations and suggestions for future research. Recommendations include: (a) highlighting the characteristics of traditional shadows, (b) creating visual impact, (c) considering the user experience, and (d) paying attention to sustainability. In conclusion, this thesis offers a comprehensive reference to local staff designing merchandise using visual rhetorical methods.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Taotao, Xu
author_facet	Taotao, Xu
author_sort	Taotao, Xu
title	Creative Merchandise Design for Tourists based on Luoshan Shadow Puppet Elements through Visual Rhetoric
title_short	Creative Merchandise Design for Tourists based on Luoshan Shadow Puppet Elements through Visual Rhetoric
title_full	Creative Merchandise Design for Tourists based on Luoshan Shadow Puppet Elements through Visual Rhetoric
title_fullStr	Creative Merchandise Design for Tourists based on Luoshan Shadow Puppet Elements through Visual Rhetoric
title_full_unstemmed	Creative Merchandise Design for Tourists based on Luoshan Shadow Puppet Elements through Visual Rhetoric
title_sort	creative merchandise design for tourists based on luoshan shadow puppet elements through visual rhetoric
granting_institution	Universiti Malaysia Sarawak
granting_department	Faculty of Applied and Creative Arts
publishDate	2024
url	http://ir.unimas.my/id/eprint/46436/4/Thesis%20PhD_Xu%20Taotao.pdf
_version_	1818611699869024256

Creative Merchandise Design for Tourists based on Luoshan Shadow Puppet Elements through Visual Rhetoric

Similar Items