Effects of Sports Service Environment towards Users’ Satisfaction, Loyalty, and Reuse Intention in the Public Sports Facilities in Sarawak

Global sports industry has been on the rise with continuous development of sports facilities, serving the purpose of elevating the sporting events and leisure activities among the users. In Sarawak, Malaysia, numerous infrastructure, and public sport facilities have been built but somehow ensuring t...

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Main Author:	Simon, Titus
Format:	Thesis
Language:	English
Published:	2024
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/46447/7/Simon%20Titus%20ft.pdf
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id	my-unimas-ir.46447
record_format	uketd_dc
spelling	my-unimas-ir.464472024-11-29T10:00:19Z Effects of Sports Service Environment towards Users’ Satisfaction, Loyalty, and Reuse Intention in the Public Sports Facilities in Sarawak 2024-10-21 Simon, Titus H Social Sciences (General) Global sports industry has been on the rise with continuous development of sports facilities, serving the purpose of elevating the sporting events and leisure activities among the users. In Sarawak, Malaysia, numerous infrastructure, and public sport facilities have been built but somehow ensuring the facilities remain reliable and desirable could be challenging. This research examined the effects on users’ satisfaction and behavioural outcomes in eight selected Sarawak's public sports facilities in relation to the sports service environment. The research attempted to evaluate the impact of several characteristics, such as physical, layout, facility aesthetics, amenities, service quality, comfort, and safety, on users’ satisfaction, loyalty, and reuse intention. The method in the research utilised a quantitative survey approach with 162 valid responses who have utilised these sports facilities through a structured questionnaire. By employing SPSS version 29 and Partial Least Square Structural Equation Modelling (PLS-SEM) analyses via Smart PLS 4.0 software tool, the findings revealed significantly positive relationship between facility aesthetics, service quality, comfort, and safety towards users’ satisfaction, users’ satisfaction and loyalty as well as loyalty and reuse intention. Nevertheless, physical, layout and amenities showed no relationship on users’ satisfaction. The study offered management insights to enhance the public sports facilities, improving users’ experiences and focusing on long-term engagement. Additionally, it suggested the need for effective management practices, strategic upgrades, operational efficiency, and resource optimisation to ensure sustainability of the sports facilities. Keywords: Sports service environment, public sports facilities, satisfaction, loyalty, reuse intention - 2024-10 Thesis http://ir.unimas.my/id/eprint/46447/ http://ir.unimas.my/id/eprint/46447/7/Simon%20Titus%20ft.pdf text en validuser dba University of Malaysia, Sarawak Faculty of Economics and Business
institution	Universiti Malaysia Sarawak
collection	UNIMAS Institutional Repository
language	English
topic	H Social Sciences (General)
spellingShingle	H Social Sciences (General) Simon, Titus Effects of Sports Service Environment towards Users’ Satisfaction, Loyalty, and Reuse Intention in the Public Sports Facilities in Sarawak
description	Global sports industry has been on the rise with continuous development of sports facilities, serving the purpose of elevating the sporting events and leisure activities among the users. In Sarawak, Malaysia, numerous infrastructure, and public sport facilities have been built but somehow ensuring the facilities remain reliable and desirable could be challenging. This research examined the effects on users’ satisfaction and behavioural outcomes in eight selected Sarawak's public sports facilities in relation to the sports service environment. The research attempted to evaluate the impact of several characteristics, such as physical, layout, facility aesthetics, amenities, service quality, comfort, and safety, on users’ satisfaction, loyalty, and reuse intention. The method in the research utilised a quantitative survey approach with 162 valid responses who have utilised these sports facilities through a structured questionnaire. By employing SPSS version 29 and Partial Least Square Structural Equation Modelling (PLS-SEM) analyses via Smart PLS 4.0 software tool, the findings revealed significantly positive relationship between facility aesthetics, service quality, comfort, and safety towards users’ satisfaction, users’ satisfaction and loyalty as well as loyalty and reuse intention. Nevertheless, physical, layout and amenities showed no relationship on users’ satisfaction. The study offered management insights to enhance the public sports facilities, improving users’ experiences and focusing on long-term engagement. Additionally, it suggested the need for effective management practices, strategic upgrades, operational efficiency, and resource optimisation to ensure sustainability of the sports facilities. Keywords: Sports service environment, public sports facilities, satisfaction, loyalty, reuse intention
format	Thesis
qualification_level	Doctorate
author	Simon, Titus
author_facet	Simon, Titus
author_sort	Simon, Titus
title	Effects of Sports Service Environment towards Users’ Satisfaction, Loyalty, and Reuse Intention in the Public Sports Facilities in Sarawak
title_short	Effects of Sports Service Environment towards Users’ Satisfaction, Loyalty, and Reuse Intention in the Public Sports Facilities in Sarawak
title_full	Effects of Sports Service Environment towards Users’ Satisfaction, Loyalty, and Reuse Intention in the Public Sports Facilities in Sarawak
title_fullStr	Effects of Sports Service Environment towards Users’ Satisfaction, Loyalty, and Reuse Intention in the Public Sports Facilities in Sarawak
title_full_unstemmed	Effects of Sports Service Environment towards Users’ Satisfaction, Loyalty, and Reuse Intention in the Public Sports Facilities in Sarawak
title_sort	effects of sports service environment towards users’ satisfaction, loyalty, and reuse intention in the public sports facilities in sarawak
granting_institution	University of Malaysia, Sarawak
granting_department	Faculty of Economics and Business
publishDate	2024
url	http://ir.unimas.my/id/eprint/46447/7/Simon%20Titus%20ft.pdf
_version_	1818611701690400768

Effects of Sports Service Environment towards Users’ Satisfaction, Loyalty, and Reuse Intention in the Public Sports Facilities in Sarawak

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