Organizational citizenship behavior (OCB): a review of the dimensionalities among employees in insurance industry in Kuching, sarawak
The purpose of this study was to explore organizational citizenship behavior (OCB) among the employees in insurance organizations in Kuching, Sarawak. Most of the respondents involved in this study were sales persons. This study detennined the most important dimensionalities of OCB shown by most...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/9040/1/Hiong.pdf |
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| Summary: | The purpose of this study was to explore organizational citizenship behavior (OCB)
among the employees in insurance organizations in Kuching, Sarawak. Most of the
respondents involved in this study were sales persons. This study detennined the most
important dimensionalities of OCB shown by most of the insurance sales person in
Kuchiny
Data were collected from 150 insurance sales person by usmg stratified random
sampling. Finding showed that loyalty, conscientiousness, altruism and civic virtue
were the most important dimension ofOCB as perceived by the insurance sales persons.
Whereas, organizational compliances, self development and functional participant were
not seem to be important as perceived by the respondents. |
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