Organizational citizenship behavior (OCB): a review of the dimensionalities among employees in insurance industry in Kuching, sarawak

The purpose of this study was to explore organizational citizenship behavior (OCB) among the employees in insurance organizations in Kuching, Sarawak. Most of the respondents involved in this study were sales persons. This study detennined the most important dimensionalities of OCB shown by most...

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Main Author: Sia, Pick Hiong
Format: Thesis
Language:English
Published: 2010
Subjects:
Online Access:http://ir.unimas.my/id/eprint/9040/1/Hiong.pdf
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spelling my-unimas-ir.90402023-08-07T06:52:17Z Organizational citizenship behavior (OCB): a review of the dimensionalities among employees in insurance industry in Kuching, sarawak 2010 Sia, Pick Hiong H Social Sciences (General) The purpose of this study was to explore organizational citizenship behavior (OCB) among the employees in insurance organizations in Kuching, Sarawak. Most of the respondents involved in this study were sales persons. This study detennined the most important dimensionalities of OCB shown by most of the insurance sales person in Kuchiny Data were collected from 150 insurance sales person by usmg stratified random sampling. Finding showed that loyalty, conscientiousness, altruism and civic virtue were the most important dimension ofOCB as perceived by the insurance sales persons. Whereas, organizational compliances, self development and functional participant were not seem to be important as perceived by the respondents. Universiti Malaysia Sarawak, (UNIMAS) 2010 Thesis http://ir.unimas.my/id/eprint/9040/ http://ir.unimas.my/id/eprint/9040/1/Hiong.pdf text en validuser masters Universiti Malaysia Sarawak, (UNIMAS) Faculty of Economics and Business
institution Universiti Malaysia Sarawak
collection UNIMAS Institutional Repository
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Sia, Pick Hiong
Organizational citizenship behavior (OCB): a review of the dimensionalities among employees in insurance industry in Kuching, sarawak
description The purpose of this study was to explore organizational citizenship behavior (OCB) among the employees in insurance organizations in Kuching, Sarawak. Most of the respondents involved in this study were sales persons. This study detennined the most important dimensionalities of OCB shown by most of the insurance sales person in Kuchiny Data were collected from 150 insurance sales person by usmg stratified random sampling. Finding showed that loyalty, conscientiousness, altruism and civic virtue were the most important dimension ofOCB as perceived by the insurance sales persons. Whereas, organizational compliances, self development and functional participant were not seem to be important as perceived by the respondents.
format Thesis
qualification_level Master's degree
author Sia, Pick Hiong
author_facet Sia, Pick Hiong
author_sort Sia, Pick Hiong
title Organizational citizenship behavior (OCB): a review of the dimensionalities among employees in insurance industry in Kuching, sarawak
title_short Organizational citizenship behavior (OCB): a review of the dimensionalities among employees in insurance industry in Kuching, sarawak
title_full Organizational citizenship behavior (OCB): a review of the dimensionalities among employees in insurance industry in Kuching, sarawak
title_fullStr Organizational citizenship behavior (OCB): a review of the dimensionalities among employees in insurance industry in Kuching, sarawak
title_full_unstemmed Organizational citizenship behavior (OCB): a review of the dimensionalities among employees in insurance industry in Kuching, sarawak
title_sort organizational citizenship behavior (ocb): a review of the dimensionalities among employees in insurance industry in kuching, sarawak
granting_institution Universiti Malaysia Sarawak, (UNIMAS)
granting_department Faculty of Economics and Business
publishDate 2010
url http://ir.unimas.my/id/eprint/9040/1/Hiong.pdf
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