Factors influence consumer decision making in purchasing mobile phone in Sibu
The purpose of this study is to identify the factors influence consumer decision making in purchasing mobile phone in Sibu. This study examines the seven main factors which are price, product, promotion, social, cultural, place and family will influence most to the consumer decision making.
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| 格式: | Thesis |
| 語言: | English |
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2012
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| 在線閱讀: | http://ir.unimas.my/id/eprint/9063/3/Factors%20Influence%20Consumer%20Decision%20Making%20In%20Purchasing%20Mobile%20Phone%20In%20Sibu.pdf |
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my-unimas-ir.90632023-05-02T09:00:55Z Factors influence consumer decision making in purchasing mobile phone in Sibu 2012 Tiew, Sing Lui H Social Sciences (General) The purpose of this study is to identify the factors influence consumer decision making in purchasing mobile phone in Sibu. This study examines the seven main factors which are price, product, promotion, social, cultural, place and family will influence most to the consumer decision making. Universiti Malaysia Sarawak, (UNIMAS) 2012 Thesis http://ir.unimas.my/id/eprint/9063/ http://ir.unimas.my/id/eprint/9063/3/Factors%20Influence%20Consumer%20Decision%20Making%20In%20Purchasing%20Mobile%20Phone%20In%20Sibu.pdf text en validuser masters Universiti Malaysia Sarawak, (UNIMAS) Faculty of Economics and Business |
| institution |
Universiti Malaysia Sarawak |
| collection |
UNIMAS Institutional Repository |
| language |
English |
| topic |
H Social Sciences (General) |
| spellingShingle |
H Social Sciences (General) Tiew, Sing Lui Factors influence consumer decision making in purchasing mobile phone in Sibu |
| description |
The purpose of this study is to identify the factors influence consumer decision making in purchasing mobile phone in Sibu. This study examines the seven main factors which are price, product, promotion, social, cultural, place and family will influence most to the consumer decision making. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Tiew, Sing Lui |
| author_facet |
Tiew, Sing Lui |
| author_sort |
Tiew, Sing Lui |
| title |
Factors influence consumer decision making in purchasing mobile phone in Sibu |
| title_short |
Factors influence consumer decision making in purchasing mobile phone in Sibu |
| title_full |
Factors influence consumer decision making in purchasing mobile phone in Sibu |
| title_fullStr |
Factors influence consumer decision making in purchasing mobile phone in Sibu |
| title_full_unstemmed |
Factors influence consumer decision making in purchasing mobile phone in Sibu |
| title_sort |
factors influence consumer decision making in purchasing mobile phone in sibu |
| granting_institution |
Universiti Malaysia Sarawak, (UNIMAS) |
| granting_department |
Faculty of Economics and Business |
| publishDate |
2012 |
| url |
http://ir.unimas.my/id/eprint/9063/3/Factors%20Influence%20Consumer%20Decision%20Making%20In%20Purchasing%20Mobile%20Phone%20In%20Sibu.pdf |
| _version_ |
1783728022808952832 |