Consumer satisfaction towards housing by a property development and construction company in Sarawak

As one of the major property development and construction company in Sarawak, it is important for the company to be in touch with its buyers and it should also be very concerned and interested about the level of satisfaction among its buyers. Therefore in this study, the objectives are to determine...

Full description

Saved in:

Bibliographic Details
Main Author:	Heng, Christopher Yong Wei
Format:	Thesis
Language:	English
Published:	2013
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/9074/1/Christopher.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-unimas-ir.9074
record_format	uketd_dc
spelling	my-unimas-ir.90742023-04-18T07:37:17Z Consumer satisfaction towards housing by a property development and construction company in Sarawak 2013 Heng, Christopher Yong Wei H Social Sciences (General) As one of the major property development and construction company in Sarawak, it is important for the company to be in touch with its buyers and it should also be very concerned and interested about the level of satisfaction among its buyers. Therefore in this study, the objectives are to determine the level of satisfaction in housing by the company among the house owners and to identify the attributes of housing that the owners consider as importan~Primary data was gathered from the Taman Riveria which is the case study and sampling reflects the composition of type of housing there. The main issues looked at are the characteristics of the ideal home, the house quality and the housing area. From the data analysis done, it was found that the vast majority of the respondents want to have a house which is safe in terms of security and free from natural disasters such as flooding and it must be located near school and places of worship. In terms of investment or capital appreciation, it is not a major concern. The one least important characteristic that the respondents look at is the public transportation serving the housing area. Generally, house buyers are satisfied with the house quality except for the kitchen size and the overall house design and colour scheme. Therefore, the company must take note and steps to improve upon those shortcomings. Universiti Malaysia Sarawak, (UNIMAS) 2013 Thesis http://ir.unimas.my/id/eprint/9074/ http://ir.unimas.my/id/eprint/9074/1/Christopher.pdf text en validuser masters Universiti Malaysia Sarawak Faculty of Economics and Business
institution	Universiti Malaysia Sarawak
collection	UNIMAS Institutional Repository
language	English
topic	H Social Sciences (General)
spellingShingle	H Social Sciences (General) Heng, Christopher Yong Wei Consumer satisfaction towards housing by a property development and construction company in Sarawak
description	As one of the major property development and construction company in Sarawak, it is important for the company to be in touch with its buyers and it should also be very concerned and interested about the level of satisfaction among its buyers. Therefore in this study, the objectives are to determine the level of satisfaction in housing by the company among the house owners and to identify the attributes of housing that the owners consider as importan~Primary data was gathered from the Taman Riveria which is the case study and sampling reflects the composition of type of housing there. The main issues looked at are the characteristics of the ideal home, the house quality and the housing area. From the data analysis done, it was found that the vast majority of the respondents want to have a house which is safe in terms of security and free from natural disasters such as flooding and it must be located near school and places of worship. In terms of investment or capital appreciation, it is not a major concern. The one least important characteristic that the respondents look at is the public transportation serving the housing area. Generally, house buyers are satisfied with the house quality except for the kitchen size and the overall house design and colour scheme. Therefore, the company must take note and steps to improve upon those shortcomings.
format	Thesis
qualification_level	Master's degree
author	Heng, Christopher Yong Wei
author_facet	Heng, Christopher Yong Wei
author_sort	Heng, Christopher Yong Wei
title	Consumer satisfaction towards housing by a property development and construction company in Sarawak
title_short	Consumer satisfaction towards housing by a property development and construction company in Sarawak
title_full	Consumer satisfaction towards housing by a property development and construction company in Sarawak
title_fullStr	Consumer satisfaction towards housing by a property development and construction company in Sarawak
title_full_unstemmed	Consumer satisfaction towards housing by a property development and construction company in Sarawak
title_sort	consumer satisfaction towards housing by a property development and construction company in sarawak
granting_institution	Universiti Malaysia Sarawak
granting_department	Faculty of Economics and Business
publishDate	2013
url	http://ir.unimas.my/id/eprint/9074/1/Christopher.pdf
_version_	1783728024809635840

Consumer satisfaction towards housing by a property development and construction company in Sarawak

Similar Items