Selection criteria for undergraduate degree at private University

Malaysia Higher Education Industry has undergone substantial growth as a result a lot of initiative had been done by the Ministry of Higher Education to enlarge the education industry. However, this expansion led to the Higher Education Institution become more competitive and they struggles compete...

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Main Author:	Chai, Christopher Yong Chuan
Format:	Thesis
Language:	English
Published:	2013
Subjects:	L Education (General)
Online Access:	http://ir.unimas.my/id/eprint/9082/3/Christopher%20Chai%20Yong%20Chuan%20ft.pdf
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id	my-unimas-ir.9082
record_format	uketd_dc
spelling	my-unimas-ir.90822023-12-04T03:51:58Z Selection criteria for undergraduate degree at private University 2013 Chai, Christopher Yong Chuan L Education (General) Malaysia Higher Education Industry has undergone substantial growth as a result a lot of initiative had been done by the Ministry of Higher Education to enlarge the education industry. However, this expansion led to the Higher Education Institution become more competitive and they struggles compete with each other in order to continue survive in this competitive industry Therefore, this study is conducted to understand selection criteria factors for undergraduate degree at a private university. Besides, this study also done to determine which of the selection criteria factors for undergraduate degree at a private university is the most significance. Using survey questionnaire and quota sampling, three hundred and seventy one students currently study at three private University were selected for this study. The data collected were analysed using descriptive statistic and factor analysis. Results show that student had comparatively high expectation on the fixed University characteristic compare to interaction between University and student and influence of significant person. Research revealed that cost and physical of the University have vital influences toward the decision-making process for fixed University Characteristic; parent and teacher is more important compare to non parent and teacher for influences of significant person; lastly indirect interaction is more important compare to direct interaction for interaction between University and student. The Higher Education Institutions authorities or the marketing department may implement the marketing strategies which focus on the important factor that influence student choosing the private University. Universiti Malaysia Sarawak, (UNIMAS) 2013 Thesis http://ir.unimas.my/id/eprint/9082/ http://ir.unimas.my/id/eprint/9082/3/Christopher%20Chai%20Yong%20Chuan%20ft.pdf text en validuser masters Universiti Malaysia Sarawak, (UNIMAS) Faculty of Economics and Business
institution	Universiti Malaysia Sarawak
collection	UNIMAS Institutional Repository
language	English
topic	L Education (General)
spellingShingle	L Education (General) Chai, Christopher Yong Chuan Selection criteria for undergraduate degree at private University
description	Malaysia Higher Education Industry has undergone substantial growth as a result a lot of initiative had been done by the Ministry of Higher Education to enlarge the education industry. However, this expansion led to the Higher Education Institution become more competitive and they struggles compete with each other in order to continue survive in this competitive industry Therefore, this study is conducted to understand selection criteria factors for undergraduate degree at a private university. Besides, this study also done to determine which of the selection criteria factors for undergraduate degree at a private university is the most significance. Using survey questionnaire and quota sampling, three hundred and seventy one students currently study at three private University were selected for this study. The data collected were analysed using descriptive statistic and factor analysis. Results show that student had comparatively high expectation on the fixed University characteristic compare to interaction between University and student and influence of significant person. Research revealed that cost and physical of the University have vital influences toward the decision-making process for fixed University Characteristic; parent and teacher is more important compare to non parent and teacher for influences of significant person; lastly indirect interaction is more important compare to direct interaction for interaction between University and student. The Higher Education Institutions authorities or the marketing department may implement the marketing strategies which focus on the important factor that influence student choosing the private University.
format	Thesis
qualification_level	Master's degree
author	Chai, Christopher Yong Chuan
author_facet	Chai, Christopher Yong Chuan
author_sort	Chai, Christopher Yong Chuan
title	Selection criteria for undergraduate degree at private University
title_short	Selection criteria for undergraduate degree at private University
title_full	Selection criteria for undergraduate degree at private University
title_fullStr	Selection criteria for undergraduate degree at private University
title_full_unstemmed	Selection criteria for undergraduate degree at private University
title_sort	selection criteria for undergraduate degree at private university
granting_institution	Universiti Malaysia Sarawak, (UNIMAS)
granting_department	Faculty of Economics and Business
publishDate	2013
url	http://ir.unimas.my/id/eprint/9082/3/Christopher%20Chai%20Yong%20Chuan%20ft.pdf
_version_	1794023013166874624

Selection criteria for undergraduate degree at private University

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