The influence of facebook friends towards consumer purchase intention.

The main objective of this thesis is to study the influence of Facebook's friends on consumer purchase intention. The study takes into account the increasing use of Facebook nowadays and the influence of Facebook friends towards consumer purchase intention. The focused factors include the perce...

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Main Author:	Chua, Queenie Nam Sie
Format:	Thesis
Language:	English
Published:	2013
Subjects:	HM Sociology
Online Access:	http://ir.unimas.my/id/eprint/9402/3/Chua%2C%20Queenie%20Nam%20Sie.pdf
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id	my-unimas-ir.9402
record_format	uketd_dc
spelling	my-unimas-ir.94022023-12-04T04:02:41Z The influence of facebook friends towards consumer purchase intention. 2013 Chua, Queenie Nam Sie HM Sociology The main objective of this thesis is to study the influence of Facebook's friends on consumer purchase intention. The study takes into account the increasing use of Facebook nowadays and the influence of Facebook friends towards consumer purchase intention. The focused factors include the perceived usefulness, perceived ease of use, perceived enjoyment and perceived ability of the product recommendation from Facebook friends. The framework used for this thesis is adapted based on the work by Mohamed (2012).Questionnaires are posted on Facebook using Google's online survey and 300 questionnaires are distributed to undergraduate students of Universiti Malaysia Sarawak (UNIMAS). 439 questionnaires are returned and have been used for analysis purpose. Data collected are being analyzed using exploratory factor analysis, Pearson correlation analysis, regression analysis and also the Cronbach's alpha for reliability test. The study found that among the five independent factors being tested, perceived usefulness and perceived trust of product recommendations from Facebook friends has direct impact towards consumer's intention to seek product information from Facebook friends. The study also shows that product recommendations from Facebook friends are positively related to consumer purchase,intention. Universiti Malaysia Sarawak, (UNIMAS) 2013 Thesis http://ir.unimas.my/id/eprint/9402/ http://ir.unimas.my/id/eprint/9402/3/Chua%2C%20Queenie%20Nam%20Sie.pdf text en validuser masters Universiti Malaysia Sarawak, (UNIMAS) Faculty of Economics and Business
institution	Universiti Malaysia Sarawak
collection	UNIMAS Institutional Repository
language	English
topic	HM Sociology
spellingShingle	HM Sociology Chua, Queenie Nam Sie The influence of facebook friends towards consumer purchase intention.
description	The main objective of this thesis is to study the influence of Facebook's friends on consumer purchase intention. The study takes into account the increasing use of Facebook nowadays and the influence of Facebook friends towards consumer purchase intention. The focused factors include the perceived usefulness, perceived ease of use, perceived enjoyment and perceived ability of the product recommendation from Facebook friends. The framework used for this thesis is adapted based on the work by Mohamed (2012).Questionnaires are posted on Facebook using Google's online survey and 300 questionnaires are distributed to undergraduate students of Universiti Malaysia Sarawak (UNIMAS). 439 questionnaires are returned and have been used for analysis purpose. Data collected are being analyzed using exploratory factor analysis, Pearson correlation analysis, regression analysis and also the Cronbach's alpha for reliability test. The study found that among the five independent factors being tested, perceived usefulness and perceived trust of product recommendations from Facebook friends has direct impact towards consumer's intention to seek product information from Facebook friends. The study also shows that product recommendations from Facebook friends are positively related to consumer purchase,intention.
format	Thesis
qualification_level	Master's degree
author	Chua, Queenie Nam Sie
author_facet	Chua, Queenie Nam Sie
author_sort	Chua, Queenie Nam Sie
title	The influence of facebook friends towards consumer purchase intention.
title_short	The influence of facebook friends towards consumer purchase intention.
title_full	The influence of facebook friends towards consumer purchase intention.
title_fullStr	The influence of facebook friends towards consumer purchase intention.
title_full_unstemmed	The influence of facebook friends towards consumer purchase intention.
title_sort	influence of facebook friends towards consumer purchase intention.
granting_institution	Universiti Malaysia Sarawak, (UNIMAS)
granting_department	Faculty of Economics and Business
publishDate	2013
url	http://ir.unimas.my/id/eprint/9402/3/Chua%2C%20Queenie%20Nam%20Sie.pdf
_version_	1794023014412582912

The influence of facebook friends towards consumer purchase intention.

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