The influence of facebook friends towards consumer purchase intention.
The main objective of this thesis is to study the influence of Facebook's friends on consumer purchase intention. The study takes into account the increasing use of Facebook nowadays and the influence of Facebook friends towards consumer purchase intention. The focused factors include the perce...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/9402/3/Chua%2C%20Queenie%20Nam%20Sie.pdf |
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