The Role of Email in Improving Task Performance Among Executives at Multimedia University, Malaysia

Nowadays, one of the most widely used of communication technologies in organization is email. Email expands the communication capabilities that available to employees and in some cases, replaces traditional media such as paper documents, telephone calls, and face-to-face communication. In Malaysia,...

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Bibliographic Details
Main Author:	Baninajarian, Narges
Format:	Thesis
Language:	English English
Published:	2009
Subjects:	Electronic mail messages - College administrators - Performance standars - Selangor - Case studies
Online Access:	http://psasir.upm.edu.my/id/eprint/10340/1/FBMK_2009_9_A.pdf
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id	my-upm-ir.10340
record_format	uketd_dc
spelling	my-upm-ir.103402011-03-22T02:47:53Z The Role of Email in Improving Task Performance Among Executives at Multimedia University, Malaysia 2009-07 Baninajarian, Narges Nowadays, one of the most widely used of communication technologies in organization is email. Email expands the communication capabilities that available to employees and in some cases, replaces traditional media such as paper documents, telephone calls, and face-to-face communication. In Malaysia, a large number of high-tech companies have established to promote the Multimedia Super Corridor project. Thus, the assessment of the use and effect of communication technologies in these organizations seems to be relevant. This study aims to examine whether email use has a significant effect on task performance. Specifically, this study attempts to look at how email richness and email ease of use can affect task performance which is determined in four components: decision time, decision quality, consensus, and communication satisfaction. The present study used a survey design to achieve the objectives of the study. Purposive sampling was used to select a total of 239 executives of different faculties and divisions in the Multimedia University. The study used self-administered structured questionnaires as the research instrument. Statistical analyses used in this study were the Chi-Square and Spearman's Rho Correlation. This study revealed that the executives experienced moderate to high level of task performance while using email. There were no significant differences in task performance among respondents based on gender, race, age, education level, position, and work experience categories. The results showed that the executives perceived email in moderate to high level in richness while they perceived email as an easy to use communication medium. The present study has confirmed that email richness and email ease of use have positively significant relationship with task performance. It is indicated that the increase in email richness and email ease of use perception generates an increase in task performance. In terms of email richness, the findings of this study challenge previous studies. It can be concluded that the respondents of this study perceived email as a rich medium and it is a convenient way for them to make decisions. But, for email ease of use as previous studies, the more email is perceived easy to use causes the increasing in task performance. Future studies may focus on the role of new communication technologies in other dimensions of organizational concerns such as social or corporate performance. Electronic mail messages - College administrators - Performance standars - Selangor - Case studies 2009-07 Thesis http://psasir.upm.edu.my/id/eprint/10340/ http://psasir.upm.edu.my/id/eprint/10340/1/FBMK_2009_9_A.pdf application/pdf en public masters Universiti Putra Malaysia Electronic mail messages - College administrators - Performance standars - Selangor - Case studies Faculty of Modern Language and Communication English
institution	Universiti Putra Malaysia
collection	PSAS Institutional Repository
language	English English
topic	Electronic mail messages - College administrators - Performance standars - Selangor - Case studies
spellingShingle	Electronic mail messages - College administrators - Performance standars - Selangor - Case studies Baninajarian, Narges The Role of Email in Improving Task Performance Among Executives at Multimedia University, Malaysia
description	Nowadays, one of the most widely used of communication technologies in organization is email. Email expands the communication capabilities that available to employees and in some cases, replaces traditional media such as paper documents, telephone calls, and face-to-face communication. In Malaysia, a large number of high-tech companies have established to promote the Multimedia Super Corridor project. Thus, the assessment of the use and effect of communication technologies in these organizations seems to be relevant. This study aims to examine whether email use has a significant effect on task performance. Specifically, this study attempts to look at how email richness and email ease of use can affect task performance which is determined in four components: decision time, decision quality, consensus, and communication satisfaction. The present study used a survey design to achieve the objectives of the study. Purposive sampling was used to select a total of 239 executives of different faculties and divisions in the Multimedia University. The study used self-administered structured questionnaires as the research instrument. Statistical analyses used in this study were the Chi-Square and Spearman's Rho Correlation. This study revealed that the executives experienced moderate to high level of task performance while using email. There were no significant differences in task performance among respondents based on gender, race, age, education level, position, and work experience categories. The results showed that the executives perceived email in moderate to high level in richness while they perceived email as an easy to use communication medium. The present study has confirmed that email richness and email ease of use have positively significant relationship with task performance. It is indicated that the increase in email richness and email ease of use perception generates an increase in task performance. In terms of email richness, the findings of this study challenge previous studies. It can be concluded that the respondents of this study perceived email as a rich medium and it is a convenient way for them to make decisions. But, for email ease of use as previous studies, the more email is perceived easy to use causes the increasing in task performance. Future studies may focus on the role of new communication technologies in other dimensions of organizational concerns such as social or corporate performance.
format	Thesis
qualification_level	Master's degree
author	Baninajarian, Narges
author_facet	Baninajarian, Narges
author_sort	Baninajarian, Narges
title	The Role of Email in Improving Task Performance Among Executives at Multimedia University, Malaysia
title_short	The Role of Email in Improving Task Performance Among Executives at Multimedia University, Malaysia
title_full	The Role of Email in Improving Task Performance Among Executives at Multimedia University, Malaysia
title_fullStr	The Role of Email in Improving Task Performance Among Executives at Multimedia University, Malaysia
title_full_unstemmed	The Role of Email in Improving Task Performance Among Executives at Multimedia University, Malaysia
title_sort	role of email in improving task performance among executives at multimedia university, malaysia
granting_institution	Universiti Putra Malaysia
granting_department	Faculty of Modern Language and Communication
publishDate	2009
url	http://psasir.upm.edu.my/id/eprint/10340/1/FBMK_2009_9_A.pdf
_version_	1747811100327411712

The Role of Email in Improving Task Performance Among Executives at Multimedia University, Malaysia

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