Sensory characteristics and factors influencing consumers’ preferences towards goat milk in peninsular Malaysia

Goat milk provides a healthy diet, which is essential for the proper development of your body, packaged with calcium, carbohydrates, fats, minerals, and vitamins that contribute to the growing demand for milk and milk products. Furthermore, milk consumption rises year-round due to health claims to p...

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Main Author:	Ismail., Alia Khalidah
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Goat milk industry Consumers' preferences
Online Access:	http://psasir.upm.edu.my/id/eprint/104514/1/ALIA%20KHALIDAH%20BINTI%20ISMAIL%20-%20IR.pdf
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id	my-upm-ir.104514
record_format	uketd_dc
spelling	my-upm-ir.1045142023-09-07T07:50:14Z Sensory characteristics and factors influencing consumers’ preferences towards goat milk in peninsular Malaysia 2021-01 Ismail., Alia Khalidah Goat milk provides a healthy diet, which is essential for the proper development of your body, packaged with calcium, carbohydrates, fats, minerals, and vitamins that contribute to the growing demand for milk and milk products. Furthermore, milk consumption rises year-round due to health claims to prevent any disease. However, Malaysians consume a low amount of milk and milk products for recommended dietary intake, especially from source of goat milk. The situation is due to human attitudes, food neophobia, and poor eating habits among Malaysians. Thus, the general objective of the conducted study was to determine sensory characteristics and factors influencing consumers’ preferences towards goat milk in Peninsular Malaysia. Meanwhile, the specific objectives of the study were to determine the sensory characteristics of different samples of goat milk; to determine the association between socio-demographic characteristic and consumer preferences for goat milk; to determine the factor affecting consumer preferences for goat milk; and to identify the most influential factors that influence consumers’ preference for goat milk. Purposive sampling was used to select 649 goat milk consumers to represent Peninsular Malaysia. Primary data was conducted at the Malaysia Agriculture, Horticulture and Agrotourism (MAHA) 2018 as Central Location Test (CLT). The data was gathered using a structured survey. Four samples of goat milk that were purchased from a supermarket and a local farmer was used for sensory evaluation: two samples from the supermarket and two samples from the farmer. Data were analysed using descriptive analysis, analysis of variance (one-way ANOVA), Chi-square analysis, factor analysis and binary logistic regression analysis. Goat milk industry Consumers' preferences 2021-01 Thesis http://psasir.upm.edu.my/id/eprint/104514/ http://psasir.upm.edu.my/id/eprint/104514/1/ALIA%20KHALIDAH%20BINTI%20ISMAIL%20-%20IR.pdf text en public masters Universiti Putra Malaysia Goat milk industry Consumers' preferences Mohd Nawi, Nolila
institution	Universiti Putra Malaysia
collection	PSAS Institutional Repository
language	English
advisor	Mohd Nawi, Nolila
topic	Goat milk industry Consumers' preferences
spellingShingle	Goat milk industry Consumers' preferences Ismail., Alia Khalidah Sensory characteristics and factors influencing consumers’ preferences towards goat milk in peninsular Malaysia
description	Goat milk provides a healthy diet, which is essential for the proper development of your body, packaged with calcium, carbohydrates, fats, minerals, and vitamins that contribute to the growing demand for milk and milk products. Furthermore, milk consumption rises year-round due to health claims to prevent any disease. However, Malaysians consume a low amount of milk and milk products for recommended dietary intake, especially from source of goat milk. The situation is due to human attitudes, food neophobia, and poor eating habits among Malaysians. Thus, the general objective of the conducted study was to determine sensory characteristics and factors influencing consumers’ preferences towards goat milk in Peninsular Malaysia. Meanwhile, the specific objectives of the study were to determine the sensory characteristics of different samples of goat milk; to determine the association between socio-demographic characteristic and consumer preferences for goat milk; to determine the factor affecting consumer preferences for goat milk; and to identify the most influential factors that influence consumers’ preference for goat milk. Purposive sampling was used to select 649 goat milk consumers to represent Peninsular Malaysia. Primary data was conducted at the Malaysia Agriculture, Horticulture and Agrotourism (MAHA) 2018 as Central Location Test (CLT). The data was gathered using a structured survey. Four samples of goat milk that were purchased from a supermarket and a local farmer was used for sensory evaluation: two samples from the supermarket and two samples from the farmer. Data were analysed using descriptive analysis, analysis of variance (one-way ANOVA), Chi-square analysis, factor analysis and binary logistic regression analysis.
format	Thesis
qualification_level	Master's degree
author	Ismail., Alia Khalidah
author_facet	Ismail., Alia Khalidah
author_sort	Ismail., Alia Khalidah
title	Sensory characteristics and factors influencing consumers’ preferences towards goat milk in peninsular Malaysia
title_short	Sensory characteristics and factors influencing consumers’ preferences towards goat milk in peninsular Malaysia
title_full	Sensory characteristics and factors influencing consumers’ preferences towards goat milk in peninsular Malaysia
title_fullStr	Sensory characteristics and factors influencing consumers’ preferences towards goat milk in peninsular Malaysia
title_full_unstemmed	Sensory characteristics and factors influencing consumers’ preferences towards goat milk in peninsular Malaysia
title_sort	sensory characteristics and factors influencing consumers’ preferences towards goat milk in peninsular malaysia
granting_institution	Universiti Putra Malaysia
publishDate	2021
url	http://psasir.upm.edu.my/id/eprint/104514/1/ALIA%20KHALIDAH%20BINTI%20ISMAIL%20-%20IR.pdf
_version_	1783725792117653504

Sensory characteristics and factors influencing consumers’ preferences towards goat milk in peninsular Malaysia

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