Consumers' Perceptions, Attitudes and Willingness to Pay Towards Chemical Free Produce : The Case of Vegetable

This study was aimed to determine consumers' perceptions, attitudes and willingness to pay (WTP) towards chemical free vegetable (CFV) produce. A total of 2258 respondents were interviewed using a close-ended questionnaire. Collected data was analysed using descriptive analysis, factor analy...

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Main Author:	Mohd Nawi, Nolila
Format:	Thesis
Language:	English English
Published:	2001
Subjects:	Consumers - Attitudes Vegetables Chemical agents (Munitions) - Health aspects
Online Access:	http://psasir.upm.edu.my/id/eprint/10544/1/FP_2001_4.pdf
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id	my-upm-ir.10544
record_format	uketd_dc
spelling	my-upm-ir.105442024-04-15T08:47:34Z Consumers' Perceptions, Attitudes and Willingness to Pay Towards Chemical Free Produce : The Case of Vegetable 2001-06 Mohd Nawi, Nolila This study was aimed to determine consumers' perceptions, attitudes and willingness to pay (WTP) towards chemical free vegetable (CFV) produce. A total of 2258 respondents were interviewed using a close-ended questionnaire. Collected data was analysed using descriptive analysis, factor analysis and contingent valuation method (CVM). The results indicated that only a small percentage of consumers had ever consumed CFV although they had heard about it. The results also suggested that lack of knowledge was the main reason for the consumers not consuming CFV. Nutritional value was the most important factor that influences consumers' preferences in purchasing CFV, followed by freshness, health, taste and desire. The factor analysis results identified six factors that influenced the purchasing of CFV among Malaysian consumers. The factors were awareness of chemical use, government involvement, health conscious, product availability, information awareness and product appearance. The CVM was used to estimate consumers' WTP for CFV. A logit and probit model was used to determine consumers' WTP a premium for CFV. The results indicate that household income and price levels were the most important and significant factors that influenced and determined the amount of premium that a consumer is willing to pay for CFV. Based on the study, it was found that at present CFV market is still a niche market, catering only a small segment of a whole vegetable market. Generally, Malaysians are still very reluctant to purchase CFV produce. Thus, to ensure a proper development of CFV market, there is a need to establish standards and certification programmes for CFV and to intensify Research and Development (R&D) to generate more cost effective production technologies for CFV. Consumers - Attitudes Vegetables Chemical agents (Munitions) - Health aspects 2001-06 Thesis http://psasir.upm.edu.my/id/eprint/10544/ http://psasir.upm.edu.my/id/eprint/10544/1/FP_2001_4.pdf text en public masters Universiti Putra Malaysia Consumers - Attitudes Vegetables Chemical agents (Munitions) - Health aspects Faculty of Agriculture Shamsudin, Mad Nasir English
institution	Universiti Putra Malaysia
collection	PSAS Institutional Repository
language	English English
advisor	Shamsudin, Mad Nasir
topic	Consumers - Attitudes Vegetables Chemical agents (Munitions) - Health aspects
spellingShingle	Consumers - Attitudes Vegetables Chemical agents (Munitions) - Health aspects Mohd Nawi, Nolila Consumers' Perceptions, Attitudes and Willingness to Pay Towards Chemical Free Produce : The Case of Vegetable
description	This study was aimed to determine consumers' perceptions, attitudes and willingness to pay (WTP) towards chemical free vegetable (CFV) produce. A total of 2258 respondents were interviewed using a close-ended questionnaire. Collected data was analysed using descriptive analysis, factor analysis and contingent valuation method (CVM). The results indicated that only a small percentage of consumers had ever consumed CFV although they had heard about it. The results also suggested that lack of knowledge was the main reason for the consumers not consuming CFV. Nutritional value was the most important factor that influences consumers' preferences in purchasing CFV, followed by freshness, health, taste and desire. The factor analysis results identified six factors that influenced the purchasing of CFV among Malaysian consumers. The factors were awareness of chemical use, government involvement, health conscious, product availability, information awareness and product appearance. The CVM was used to estimate consumers' WTP for CFV. A logit and probit model was used to determine consumers' WTP a premium for CFV. The results indicate that household income and price levels were the most important and significant factors that influenced and determined the amount of premium that a consumer is willing to pay for CFV. Based on the study, it was found that at present CFV market is still a niche market, catering only a small segment of a whole vegetable market. Generally, Malaysians are still very reluctant to purchase CFV produce. Thus, to ensure a proper development of CFV market, there is a need to establish standards and certification programmes for CFV and to intensify Research and Development (R&D) to generate more cost effective production technologies for CFV.
format	Thesis
qualification_level	Master's degree
author	Mohd Nawi, Nolila
author_facet	Mohd Nawi, Nolila
author_sort	Mohd Nawi, Nolila
title	Consumers' Perceptions, Attitudes and Willingness to Pay Towards Chemical Free Produce : The Case of Vegetable
title_short	Consumers' Perceptions, Attitudes and Willingness to Pay Towards Chemical Free Produce : The Case of Vegetable
title_full	Consumers' Perceptions, Attitudes and Willingness to Pay Towards Chemical Free Produce : The Case of Vegetable
title_fullStr	Consumers' Perceptions, Attitudes and Willingness to Pay Towards Chemical Free Produce : The Case of Vegetable
title_full_unstemmed	Consumers' Perceptions, Attitudes and Willingness to Pay Towards Chemical Free Produce : The Case of Vegetable
title_sort	consumers' perceptions, attitudes and willingness to pay towards chemical free produce : the case of vegetable
granting_institution	Universiti Putra Malaysia
granting_department	Faculty of Agriculture
publishDate	2001
url	http://psasir.upm.edu.my/id/eprint/10544/1/FP_2001_4.pdf
_version_	1804888564814577664

Consumers' Perceptions, Attitudes and Willingness to Pay Towards Chemical Free Produce : The Case of Vegetable

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