Factors influencing motivation of women social entrepreneurs in the Lundu District, Sarawak, Malaysia
Social entrepreneurship has been gaining the attention from both scholars and practitioners due to its effectiveness as a tool in solving social issues and uplifting the quality of life of community, especially from the aspects of social, economic, and environmental. The concept of social entrepr...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/105528/1/YEE%20LAI%20LING%20-%20IR.pdf |
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| Summary: | Social entrepreneurship has been gaining the attention from both scholars and
practitioners due to its effectiveness as a tool in solving social issues and uplifting
the quality of life of community, especially from the aspects of social, economic,
and environmental. The concept of social entrepreneurship is composed of the
use of conventional business model to achieve social mission addressed by the
social entrepreneurs. The study site of this study, Lundu District of Kuching has
been approved by the Sarawak Government to be transformed into an
ecotourism hub. Thus, it has the great potential for the local communities to
venture as social entrepreneurs while embracing certain social mission that they
wish to improve on. However, to date, there are still limited people joined. Since
women proved to have higher participation in social entrepreneurship, the
objectives of this study are to identify the profile of existing women social
entrepreneurs in Lundu District, their business information, their motivation to
join, and the factors that influence their motivation. A quantitative study with
validated questionnaire has been conducted. Prior the real data collection, a pilot
study has been carried out to ensure the reliability of the instrument. Data
collected from 150 women social entrepreneurs in Lundu District was analysed
through IBM SPSS Statistics Version 23. Descriptive and multiple linear
regression analysis were used to answer the objectives of this study. Results
showed that women social entrepreneurs in Lundu District are of various
background. Generally, the women social entrepreneurs are positively motivated
by all of the eight motivational dimensions tested in the study, in the order of
Financial Motivation, Desire to Contribute to Community, Need for Affiliation,
Need for Achievement, Empathy, Need for Power, Past Volunteerism
Experience, and lastly, the Role Models Influence. From the socio-demographic
characteristics and business information tested, attended courses and training,
social missions (participation of women and youth in the workforce, older
persons, education, nature and living environment, children, disability,
productive income, and culture), education level (no formal education), SDSI
clusters (food/beverage products cluster and craft products cluster), Malay ethnic, and Lundu village are the factors that found to be affected the motivation
of women social entrepreneurs in Lundu District. The findings of this study can
be referred by policy-makers to design strategies to encourage more people to
join the beneficial venture of social entrepreneurship. This study has closed the
gaps in the literature regarding the social entrepreneurship motivation
specifically in the setting of ecotourism site. While the framework used in this
study is proved to be accepted by the analysis conducted, it can be adopted in
future studies to test its generality on other background settings. |
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