Effect of social media engagement, corporate image and perceived value on tourist loyalty in hotel industry in Malaysia

Effect of social media engagement, corporate image and perceived value on tourist loyalty in hotel industry in Malaysia

Nurturing tourist loyalty is a top priority for Malaysian hotels in the contemporary competitive business environment. In recent years, tourist loyalty in the Malaysian hotel industry has declined which negatively impacted hotels’ occupancy rates and survival. For instance, according to a hotel s...

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書目詳細資料
主要作者:	Khan, Md. Ashraful Azam
格式:	Thesis
語言:	English
出版:	2022
主題:	Hospitality industry - Malaysia Customer loyalty - Malaysia
在線閱讀:	http://psasir.upm.edu.my/id/eprint/105536/1/SPE%202022%201%20UPM%20IR.pdf
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