Effect of social media engagement, corporate image and perceived value on tourist loyalty in hotel industry in Malaysia

Effect of social media engagement, corporate image and perceived value on tourist loyalty in hotel industry in Malaysia

Nurturing tourist loyalty is a top priority for Malaysian hotels in the contemporary competitive business environment. In recent years, tourist loyalty in the Malaysian hotel industry has declined which negatively impacted hotels’ occupancy rates and survival. For instance, according to a hotel s...

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书目详细资料
主要作者:	Azam, Khan Md Ashraful
格式:	Thesis
语言:	English
出版:	2022
主题:	Hospitality industry - Malaysia Customer loyalty - Malaysia
在线阅读:	http://psasir.upm.edu.my/id/eprint/105550/1/SPE%202022%201%20UPM%20IR.pdf
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