Factors affecting medical tourists’ perception of social media platforms in hospitals in Malaysia
Over the years, medical tourism has gained popularity in Malaysia, and it is now a wellrecognized industry. Nonetheless, Malaysian medical tourism hospitals’ performance in terms of patient numbers and market value has been marginal when compared to its main competitors in the industry. To gain a...
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| Format: | Thesis |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/105577/1/SPE%202022%2014%20UPMIR.pdf |
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