Acceptance of sharia compliance implementation among hoteliers in the Klang Valley, Malaysia
Tourism is a sector that the Government of Malaysia has recognized as an economic catalyst for the country. Islamic hospitality has become one of the attractive segments of the world's tourism industry, and, for many Islamic countries, it is a crucial income earner, especially for those prov...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/105588/1/ADIB%20BIN%20MOHD%20-%20IR.pdf |
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| Summary: | Tourism is a sector that the Government of Malaysia has recognized as an
economic catalyst for the country. Islamic hospitality has become one of the
attractive segments of the world's tourism industry, and, for many Islamic
countries, it is a crucial income earner, especially for those providing services
to Muslim travelers. Sharia Compliance Hotel has been created to cater to
Muslim guests as demand and awareness for Islamic products and services
has increased. There are three objectives in this research, (a) to evaluate the
influence of attitude, subjective norm and perceived behavioural control on
the acceptance of SCH implementation, (b) to assess the hoteliers’ level of
understanding towards SCH attributes and (c) identify their level of
awareness about SCH implementation in Malaysia. This research utilizes the
Theory of Planned Behaviour (TPB) to investigate this issue. The data was
collected using questionnaires distributed to 400 respondents working in
hotels rated between three (3) to five (5) stars in the Klang Valley. Regression
analysis and correlation result reveal a significant relationship between the
factor of TPB and acceptance; furthermore, the results indicate that majority
of the hoteliers are understood the SCH attributes and aware of SCH
implementation in Malaysia. |
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