Influence of tourist-to-tourist interaction and environmental contextual factors on tourists’ pro-environmental behaviors in China
Tourists’ illegal behaviors are one of the main reasons for the environmental problems of China’s tourism industry. In recent years, more tourism researchers began to pay attention to the role of tourists and their actions in the ecological protection of tourist destinations, namely tourists'...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/105593/1/SPE%202022%2018%20UPMIR.pdf |
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| Summary: | Tourists’ illegal behaviors are one of the main reasons for the environmental
problems of China’s tourism industry. In recent years, more tourism researchers
began to pay attention to the role of tourists and their actions in the ecological
protection of tourist destinations, namely tourists' pro-environmental behaviors.
However, previous researches on pro-environmental behaviors usually focused
on tourists’ individual factors but ignored the impact of contextual interaction
factors. Therefore, this thesis tries to fill in the literature gap by exploring the
influence of tourist-to-tourist interaction and environmental contextual factors on
tourists’ pro-environmental behaviors (PEB).
Taking three important theories such as norm activation model (NAM), social
capital theory, and broken window theory as the theoretical basis, this study
explains tourists’ pro-environmental behaviors from interpersonally and
environmentally contextual perspectives. It selects interpersonal ties, group
norms, and social trust of tourist interaction and environmental contextual factors
as external factors to study their influences on the internal factors of tourists’ proenvironmental
behaviors. And face-to-face questionnaires are used to collect
dates and Partial least squares (PLS), which is a variance-based SEM method
to evaluate hypotheses. As a result, the findings of this study revealed that 1)
Group norms, personal norms, social trust and environmental contextual factors
have a direct impact on the pro-environmental behavior; 2) Ascription of
responsibility and group norms have an indirect impact on the pro-environmental
behavior via personal norms; 3) while awareness of consequences has an
indirect impact on personal norms via ascription of responsibility; 4) interpersonal
ties regulate the relationship between group norms and pro-environmental
behaviors. This study has added value to the social capital theory, broken
window theory, and the NAM in their applicability’s in explaining tourists’ PEB. Plus, it provided a feasible interaction direction for Chinese tourism managers to
guide tourists' PEB. |
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