Consumers' Perceptions and Expectations of Service Quality in Selected Fast Food Restaurants

Consumers' Perceptions and Expectations of Service Quality in Selected Fast Food Restaurants

In Malaysia, fast food restaurants have experienced high growth rates and have introduced more new products and services. As a result, the level of competition has increased. Now, the issue is how each individual restaurant will maintain its competitiveness in terms of service quality. The study...

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書目詳細資料
主要作者:	Arumugam, Nalini
格式:	Thesis
語言:	English English
出版:	2001
主題:	Fast food restaurants. Consumers' preferences. Consumers - Attitudes.
在線閱讀:	http://psasir.upm.edu.my/id/eprint/10571/1/FP_2001_27.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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