Influence of customer relationship management, technology innovation and customer empowerment on customer loyalty in Kuwaiti banks

Influence of customer relationship management, technology innovation and customer empowerment on customer loyalty in Kuwaiti banks

Prior works on Kuwaiti banks showed that local banks face numerous challenges. An example of such challenges is customer shift to foreign banks. A key reason behind this challenge is the lack of effective digital banking services, which results in lower levels of customer satisfaction and hence c...

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書目詳細資料
主要作者:	Aldaihani, Faraj Mazyed Faraj
格式:	Thesis
語言:	English
出版:	2021
主題:	Customer relations - Management Customer loyalty Consumer satisfaction
在線閱讀:	http://psasir.upm.edu.my/id/eprint/105956/1/FARAJ%20M.FA.J%20ALDAIHANI%20-IR.pdf
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