Factors Associated With Audience Participation in Local Radio Development Programmes in Negeri Sembilan, Malaysia
The objectives of the study were : (1) to investigate respondents' background in terms of their demographic and socioeconomic characteristics; (2) to identify the levels and kinds of audience participation in local radio development program mes; (3) to determine whether demographic, psychol...
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1993
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Online Access: | http://psasir.upm.edu.my/id/eprint/11096/1/FPP_L_1993_2_A.pdf |
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my-upm-ir.110962024-05-17T01:20:35Z Factors Associated With Audience Participation in Local Radio Development Programmes in Negeri Sembilan, Malaysia 1993-04 Zakariah, Adam Tanko The objectives of the study were : (1) to investigate respondents' background in terms of their demographic and socioeconomic characteristics; (2) to identify the levels and kinds of audience participation in local radio development program mes; (3) to determine whether demographic, psychological and contemporary variables such as age, income, education, attitudes, perceptions, message contents, communication behaviour, source credibility, broadcast timing and involvement in voluntary associations have any relationship with audience participation in radio development programmes and ; (4) to identify the problems that hinder participation in radio development programmes. A total of 201 respondents from four village sin the state of Negeri Sembilan were selected using a multi -stage sampling method. Data were gathered through the interview method. Twelve hypotheses were tested using the Pearson-product. Radio in community development - Negeri Sembilan Radio programs - Negeri Sembilan Radio broadcasting - Negeri Sembilan 1993-04 Thesis http://psasir.upm.edu.my/id/eprint/11096/ http://psasir.upm.edu.my/id/eprint/11096/1/FPP_L_1993_2_A.pdf application/pdf en public masters Universiti Pertanian Malaysia Radio in community development - Negeri Sembilan Radio programs - Negeri Sembilan Radio broadcasting - Negeri Sembilan Faculty of Educational Studies Hassan, Md. Salleh English |
institution |
Universiti Putra Malaysia |
collection |
PSAS Institutional Repository |
language |
English English |
advisor |
Hassan, Md. Salleh |
topic |
Radio in community development - Negeri Sembilan Radio programs - Negeri Sembilan Radio broadcasting - Negeri Sembilan |
spellingShingle |
Radio in community development - Negeri Sembilan Radio programs - Negeri Sembilan Radio broadcasting - Negeri Sembilan Zakariah, Adam Tanko Factors Associated With Audience Participation in Local Radio Development Programmes in Negeri Sembilan, Malaysia |
description |
The objectives of the study were : (1) to investigate
respondents' background in terms of their demographic and socioeconomic characteristics; (2) to identify the levels and kinds of
audience participation in local radio development program mes; (3) to
determine whether demographic, psychological and contemporary
variables such as age, income, education, attitudes, perceptions,
message contents, communication behaviour, source credibility,
broadcast timing and involvement in voluntary associations have any
relationship with audience participation in radio development
programmes and ; (4) to identify the problems that hinder participation
in radio development programmes.
A total of 201 respondents from four village sin the state of
Negeri Sembilan were selected using a multi -stage sampling method.
Data were gathered through the interview method. Twelve
hypotheses were tested using the Pearson-product. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Zakariah, Adam Tanko |
author_facet |
Zakariah, Adam Tanko |
author_sort |
Zakariah, Adam Tanko |
title |
Factors Associated With Audience Participation in Local Radio Development Programmes in Negeri Sembilan, Malaysia |
title_short |
Factors Associated With Audience Participation in Local Radio Development Programmes in Negeri Sembilan, Malaysia |
title_full |
Factors Associated With Audience Participation in Local Radio Development Programmes in Negeri Sembilan, Malaysia |
title_fullStr |
Factors Associated With Audience Participation in Local Radio Development Programmes in Negeri Sembilan, Malaysia |
title_full_unstemmed |
Factors Associated With Audience Participation in Local Radio Development Programmes in Negeri Sembilan, Malaysia |
title_sort |
factors associated with audience participation in local radio development programmes in negeri sembilan, malaysia |
granting_institution |
Universiti Pertanian Malaysia |
granting_department |
Faculty of Educational Studies |
publishDate |
1993 |
url |
http://psasir.upm.edu.my/id/eprint/11096/1/FPP_L_1993_2_A.pdf |
_version_ |
1804888614585237504 |