Factors Associated With Audience Participation in Local Radio Development Programmes in Negeri Sembilan, Malaysia

The objectives of the study were : (1) to investigate respondents' background in terms of their demographic and socioeconomic characteristics; (2) to identify the levels and kinds of audience participation in local radio development program mes; (3) to determine whether demographic, psychol...

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Main Author: Zakariah, Adam Tanko
Format: Thesis
Language:English
English
Published: 1993
Subjects:
Online Access:http://psasir.upm.edu.my/id/eprint/11096/1/FPP_L_1993_2_A.pdf
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id my-upm-ir.11096
record_format uketd_dc
spelling my-upm-ir.110962024-05-17T01:20:35Z Factors Associated With Audience Participation in Local Radio Development Programmes in Negeri Sembilan, Malaysia 1993-04 Zakariah, Adam Tanko The objectives of the study were : (1) to investigate respondents' background in terms of their demographic and socioeconomic characteristics; (2) to identify the levels and kinds of audience participation in local radio development program mes; (3) to determine whether demographic, psychological and contemporary variables such as age, income, education, attitudes, perceptions, message contents, communication behaviour, source credibility, broadcast timing and involvement in voluntary associations have any relationship with audience participation in radio development programmes and ; (4) to identify the problems that hinder participation in radio development programmes. A total of 201 respondents from four village sin the state of Negeri Sembilan were selected using a multi -stage sampling method. Data were gathered through the interview method. Twelve hypotheses were tested using the Pearson-product. Radio in community development - Negeri Sembilan Radio programs - Negeri Sembilan Radio broadcasting - Negeri Sembilan 1993-04 Thesis http://psasir.upm.edu.my/id/eprint/11096/ http://psasir.upm.edu.my/id/eprint/11096/1/FPP_L_1993_2_A.pdf application/pdf en public masters Universiti Pertanian Malaysia Radio in community development - Negeri Sembilan Radio programs - Negeri Sembilan Radio broadcasting - Negeri Sembilan Faculty of Educational Studies Hassan, Md. Salleh English
institution Universiti Putra Malaysia
collection PSAS Institutional Repository
language English
English
advisor Hassan, Md. Salleh
topic Radio in community development - Negeri Sembilan
Radio programs - Negeri Sembilan
Radio broadcasting - Negeri Sembilan
spellingShingle Radio in community development - Negeri Sembilan
Radio programs - Negeri Sembilan
Radio broadcasting - Negeri Sembilan
Zakariah, Adam Tanko
Factors Associated With Audience Participation in Local Radio Development Programmes in Negeri Sembilan, Malaysia
description The objectives of the study were : (1) to investigate respondents' background in terms of their demographic and socioeconomic characteristics; (2) to identify the levels and kinds of audience participation in local radio development program mes; (3) to determine whether demographic, psychological and contemporary variables such as age, income, education, attitudes, perceptions, message contents, communication behaviour, source credibility, broadcast timing and involvement in voluntary associations have any relationship with audience participation in radio development programmes and ; (4) to identify the problems that hinder participation in radio development programmes. A total of 201 respondents from four village sin the state of Negeri Sembilan were selected using a multi -stage sampling method. Data were gathered through the interview method. Twelve hypotheses were tested using the Pearson-product.
format Thesis
qualification_level Master's degree
author Zakariah, Adam Tanko
author_facet Zakariah, Adam Tanko
author_sort Zakariah, Adam Tanko
title Factors Associated With Audience Participation in Local Radio Development Programmes in Negeri Sembilan, Malaysia
title_short Factors Associated With Audience Participation in Local Radio Development Programmes in Negeri Sembilan, Malaysia
title_full Factors Associated With Audience Participation in Local Radio Development Programmes in Negeri Sembilan, Malaysia
title_fullStr Factors Associated With Audience Participation in Local Radio Development Programmes in Negeri Sembilan, Malaysia
title_full_unstemmed Factors Associated With Audience Participation in Local Radio Development Programmes in Negeri Sembilan, Malaysia
title_sort factors associated with audience participation in local radio development programmes in negeri sembilan, malaysia
granting_institution Universiti Pertanian Malaysia
granting_department Faculty of Educational Studies
publishDate 1993
url http://psasir.upm.edu.my/id/eprint/11096/1/FPP_L_1993_2_A.pdf
_version_ 1804888614585237504