Product awareness and sales promotion strategies among telecommunication industry consumers in Nigeria
Customers have become more anxious about the economic situation over the past five years and have been looking for value. The number and depth of sales promotions and offers have increased across the market, but customers are not just looking for low prices, they are also looking to balance quali...
محفوظ في:
المؤلف الرئيسي: | Ismaila, Sikiru Monday |
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التنسيق: | أطروحة |
اللغة: | English |
منشور في: |
2023
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الموضوعات: | |
الوصول للمادة أونلاين: | http://psasir.upm.edu.my/id/eprint/111819/1/FEM%202023%202%20IR.pdf |
الوسوم: |
إضافة وسم
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