Influence of perceived innovativeness, customer perceived values and attitude towards customer value co-creation behaviour in dessert cafés
Dessert cafés are becoming increasingly popular as people embrace the new trend of enjoying after-meal treats. Dessert café owners and managers have been searching for ways of gaining a competitive differentiation to thrive in the fierce competition brought on by rival local shops and well-establ...
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| 主要作者: | |
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| 格式: | Thesis |
| 語言: | English |
| 出版: |
2023
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| 主題: | |
| 在線閱讀: | http://psasir.upm.edu.my/id/eprint/113667/1/113667.pdf |
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