Influence of perceived innovativeness, customer perceived values and attitude towards customer value co-creation behaviour in dessert cafés

Influence of perceived innovativeness, customer perceived values and attitude towards customer value co-creation behaviour in dessert cafés

Dessert cafés are becoming increasingly popular as people embrace the new trend of enjoying after-meal treats. Dessert café owners and managers have been searching for ways of gaining a competitive differentiation to thrive in the fierce competition brought on by rival local shops and well-establ...

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书目详细资料
主要作者:	Ling, Esther Sii Wei
格式:	Thesis
语言:	English
出版:	2023
主题:	Consumer behavior Food service Desserts
在线阅读:	http://psasir.upm.edu.my/id/eprint/113667/1/113667.pdf
标签:	添加标签没有标签, 成为第一个标记此记录!

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