Developing a domain-specific risk management framework for music festivals in Malaysia
A music festival is a well-known event that is organized all over the world. It has a significant impact not just on the host country but also on the host community. However, despite its positive impact, the music festival has also been seen as a negative event due to many risky incidents occurre...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/114060/1/114060.pdf |
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| Summary: | A music festival is a well-known event that is organized all over the world. It has
a significant impact not just on the host country but also on the host community.
However, despite its positive impact, the music festival has also been seen as a
negative event due to many risky incidents occurred. In Malaysia, music festivals
are not widely organized compared to other countries due to the high rate of
cancellation and rejection by the government authorities for several reasons,
including permit revocation, accidents, or sensitive issues. Apart from that, the
absence of a risk management plan for organizers to implement is a reason
behind undesirable incidents at music festivals. Therefore, this study aimed to
conduct an in-depth investigation of why music festivals in Malaysia are
cancelled or rejected and why no action has been taken by associated
stakeholders (e.g., government authorities and organizers). This investigation
was driven by three research objectives: 1) to explore stakeholders’ views of
Malaysian music festivals; 2) to explore their risk-taking behavior when
participating in this event; and 3) to develop a risk management framework for
music festivals in Malaysia.
The issues revealed in this study correspond to practical gaps in the Malaysian
event industry and are supported by relevant literature on risk in music festivals
such as: the Event Management Body of Knowledge (EMBOK) established by
O’Tolle (2008) and the Domain-Specific Risk-Taking (DOSPERT) behavior
model developed by Blais and Weber (2002). The EMBOK model guided the first
research question, which explored Malaysian music festivals in relation to
EMBOK risk domains while DOSPERT theory guided the second research
question, which investigated why stakeholders are eager to participate in music
festivals despite knowing their risks and prior incidents. To answer the third
research question, the combination of EMBOK and DOSPERT was utilized to
develop a domain-specific risk management framework for music festivals in
Malaysia.
This study employed the qualitative method to interview 27 informants selected
from attendees, organizers, and government authorities who have actively
participated in Malaysian music festivals. In addition to semi-structured
interviews, the researcher implemented documentary sources and went to two
music festivals in Malaysia. The data were analyzed using both deductive and
deductive approaches, following the EMBOK and DOSPERT theories outlined in
the literature. Atlas.ti software was used to perform thematic analysis of the data
to discover specific codes and themes that answer the research objectives.
To conclude, the findings of this study are significant and relevant in filling the
practical and theoretical gaps. The domain-specific risk management framework
proposed by this study can be implemented by music festival organizers in
Malaysia to avoid any unforeseen circumstances or incidents during their event.
Apart from that, this framework provides a better understanding for the
government authorities so they can address the unstandardized issue of
approving and rejecting music festivals. Finally, this study recommends that
attendees do not engage in any risky behavior before or during music festivals
to prevent negative consequences. |
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