Exploring consumers' experiences in electronic word-of-mouth for health supplement purchases
Electronic word of mouth which is disseminated via Internet plays a vital role in substituting the power of advertisement. There are approximately 24.5 million of Internet and social media users in Malaysia. The enormous number of social media users makes it more apparent that social media has becom...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/114061/1/114061.pdf |
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