Influence of website attributes on consumer's online purchase intention in Malaysia
Website user behaviour has been the subject of numerous studies since the inception of the interactive internet. Researchers have examined visitors’ actions on a website, including where and what they click on, how they scroll down a page, pause interactions, or act, and where they eventually dro...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/114110/1/114110.pdf |
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