Consumers’ Perceptions, Attitudes and Willingness to Pay Towards Chemical Free Vegetable in North Sumatera

This study was aimed to determine consumers’perceptions, attitudes and willingness to pay (WTP) towards chemical free vegetable (CFV) produce in North Sumatra Province.A total of 2080 respondents were interviewed using a close-ended questionnaire.Collected data was analysed using descriptive analysi...

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Main Author:	Khair, Hadriman
Format:	Thesis
Language:	English English
Published:	2004
Subjects:	Consumers - Attitudes - Agricultural chemical - Sumatra (Indonesia) - Case studies
Online Access:	http://psasir.upm.edu.my/id/eprint/187/1/549534_t_fp_2004_46.pdf
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id	my-upm-ir.187
record_format	uketd_dc
spelling	my-upm-ir.1872013-05-27T06:46:21Z Consumers’ Perceptions, Attitudes and Willingness to Pay Towards Chemical Free Vegetable in North Sumatera 2004-01 Khair, Hadriman This study was aimed to determine consumers’perceptions, attitudes and willingness to pay (WTP) towards chemical free vegetable (CFV) produce in North Sumatra Province.A total of 2080 respondents were interviewed using a close-ended questionnaire.Collected data was analysed using descriptive analysis, factor analysis and contingent valuation method (CVM).The results indicated that more than half of the respondents have consumed CFV.The result showed that lack of knowledge of CFV and the place to purchase CFV were the main reasons for consumers not consuming CFV.Nutritional value was an important factor that influences consumers’preferences in purchasing CFV, followed by desire, freshness, health effect and taste.The factor analysis identified nine factors that influenced the purchase of CFV among North Sumatra Province consumers.The factors were government involvement,health consciousness,consumer influence to purchase,product availability,awareness of chemical use, product appearance,information awareness, market potential and consumer awareness to consume.Contingent Valuation Method was used to estimate consumers’ WTP for CFV.A logit and probit model was used to determine consumers’WTP a premium for CFV.The results indicate that gender, household income, price level,marital status and household member below 17 years old were the most important and significant factors that influenced and determined the amount of premium that a consumer is willing to pay for CFV.Based on the study,it was found that at present, CFV market is still a niche market,catering only to a small segment of the whole vegetable market in North Sumatra Province. Generally, North Sumatra Province consumers’ have the potential to purchase CFV produce. Thus, there is a need for the proper development of an effective CFV market and the establishment of standards and certification program for CFV Consumers - Attitudes - Agricultural chemical - Sumatra (Indonesia) - Case studies 2004-01 Thesis http://psasir.upm.edu.my/id/eprint/187/ http://psasir.upm.edu.my/id/eprint/187/1/549534_t_fp_2004_46.pdf application/pdf en public masters Universiti Putra Malaysia Consumers - Attitudes - Agricultural chemical - Sumatra (Indonesia) - Case studies Faculty of Agriculture English
institution	Universiti Putra Malaysia
collection	PSAS Institutional Repository
language	English English
topic	Consumers - Attitudes - Agricultural chemical - Sumatra (Indonesia) - Case studies
spellingShingle	Consumers - Attitudes - Agricultural chemical - Sumatra (Indonesia) - Case studies Khair, Hadriman Consumers’ Perceptions, Attitudes and Willingness to Pay Towards Chemical Free Vegetable in North Sumatera
description	This study was aimed to determine consumers’perceptions, attitudes and willingness to pay (WTP) towards chemical free vegetable (CFV) produce in North Sumatra Province.A total of 2080 respondents were interviewed using a close-ended questionnaire.Collected data was analysed using descriptive analysis, factor analysis and contingent valuation method (CVM).The results indicated that more than half of the respondents have consumed CFV.The result showed that lack of knowledge of CFV and the place to purchase CFV were the main reasons for consumers not consuming CFV.Nutritional value was an important factor that influences consumers’preferences in purchasing CFV, followed by desire, freshness, health effect and taste.The factor analysis identified nine factors that influenced the purchase of CFV among North Sumatra Province consumers.The factors were government involvement,health consciousness,consumer influence to purchase,product availability,awareness of chemical use, product appearance,information awareness, market potential and consumer awareness to consume.Contingent Valuation Method was used to estimate consumers’ WTP for CFV.A logit and probit model was used to determine consumers’WTP a premium for CFV.The results indicate that gender, household income, price level,marital status and household member below 17 years old were the most important and significant factors that influenced and determined the amount of premium that a consumer is willing to pay for CFV.Based on the study,it was found that at present, CFV market is still a niche market,catering only to a small segment of the whole vegetable market in North Sumatra Province. Generally, North Sumatra Province consumers’ have the potential to purchase CFV produce. Thus, there is a need for the proper development of an effective CFV market and the establishment of standards and certification program for CFV
format	Thesis
qualification_level	Master's degree
author	Khair, Hadriman
author_facet	Khair, Hadriman
author_sort	Khair, Hadriman
title	Consumers’ Perceptions, Attitudes and Willingness to Pay Towards Chemical Free Vegetable in North Sumatera
title_short	Consumers’ Perceptions, Attitudes and Willingness to Pay Towards Chemical Free Vegetable in North Sumatera
title_full	Consumers’ Perceptions, Attitudes and Willingness to Pay Towards Chemical Free Vegetable in North Sumatera
title_fullStr	Consumers’ Perceptions, Attitudes and Willingness to Pay Towards Chemical Free Vegetable in North Sumatera
title_full_unstemmed	Consumers’ Perceptions, Attitudes and Willingness to Pay Towards Chemical Free Vegetable in North Sumatera
title_sort	consumers’ perceptions, attitudes and willingness to pay towards chemical free vegetable in north sumatera
granting_institution	Universiti Putra Malaysia
granting_department	Faculty of Agriculture
publishDate	2004
url	http://psasir.upm.edu.my/id/eprint/187/1/549534_t_fp_2004_46.pdf
_version_	1747810169305169920

Consumers’ Perceptions, Attitudes and Willingness to Pay Towards Chemical Free Vegetable in North Sumatera

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