Factors Affecting Adoption of E-Marketing Among Small and Medium Enterprise Food Manufacturers in Malaysia
In Malaysia, one of the main sectors that can benefit substantially from the usage of E-Marketing is the agri food SMEs. On the other hand, the increasing importance of the presence of E-Marketing posed challenges to agri food SMEs owners, who have long depended on traditional and conventional marke...
Saved in:
Main Author: | Zainal Rashid, Muhammad Faizal |
---|---|
Format: | Thesis |
Language: | English English |
Published: |
2011
|
Subjects: | |
Online Access: | http://psasir.upm.edu.my/id/eprint/20813/1/FP_2011_16_IR.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Critical success factors of malaysian small and medium-sized enterprises in food and beverage manufacturing industry
by: Lee, Chun Hui
Published: (2017) -
Effects of advisory services on growth of small scale food manufacturers in Selangor, Malaysia
by: Ahmad, Suwardi Afandi
Published: (2013) -
The moderating effects of degree of internationalization on factors affecting the international performance of small and medium enterprises in the Malaysian Halal Food Industry.
by: Ismail, Noor Azlin
Published: (2011) -
Implementation of halal food management system in small and medium enterprises food manufacturers
by: Ahmad, Anis Najiha
Published: (2018) -
Best manufacturing practices in Malaysian small and medium enterprises
by: Anuar, Afdiman
Published: (2009)