Factors Affecting Adoption of E-Marketing Among Small and Medium Enterprise Food Manufacturers in Malaysia
In Malaysia, one of the main sectors that can benefit substantially from the usage of E-Marketing is the agri food SMEs. On the other hand, the increasing importance of the presence of E-Marketing posed challenges to agri food SMEs owners, who have long depended on traditional and conventional marke...
Saved in:
主要作者: | |
---|---|
格式: | Thesis |
語言: | English English |
出版: |
2011
|
主題: | |
在線閱讀: | http://psasir.upm.edu.my/id/eprint/20813/1/FP_2011_16_IR.pdf |
標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|