Factors Affecting Adoption of E-Marketing Among Small and Medium Enterprise Food Manufacturers in Malaysia
In Malaysia, one of the main sectors that can benefit substantially from the usage of E-Marketing is the agri food SMEs. On the other hand, the increasing importance of the presence of E-Marketing posed challenges to agri food SMEs owners, who have long depended on traditional and conventional marke...
Saved in:
主要作者: | |
---|---|
格式: | Thesis |
语言: | English English |
出版: |
2011
|
主题: | |
在线阅读: | http://psasir.upm.edu.my/id/eprint/20813/1/FP_2011_16_IR.pdf |
标签: |
添加标签
没有标签, 成为第一个标记此记录!
|