Consumers’ Awareness, Perceptions, Attitudes and Willingness to Pay Towards Food Safety: A Case of Meat Consumption
This study was designed to determine consumers’ awareness, perceptions, attitudes and willingness to pay (WTP) for food safety.A total of 3,145 respondents were interviewed using a close-ended questionnaire. Descriptive analysis, factor analysis and contingent valuation (CV) method were used to anal...
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Main Author: | Lee, Yen Cher |
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Format: | Thesis |
Language: | English English |
Published: |
2004
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Subjects: | |
Online Access: | http://psasir.upm.edu.my/id/eprint/299/1/549537_T_FP_2004_35.pdf |
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