Influence of relationship marketing on cross buying in Malaysian mobile service sector
Relationship marketing has been widely considered as a company’s activity that not merely helps in acquiring new customers, but also to retain them in the company. It is well-known fact that the cost to entice a new customer is much higher than to maintain the current one. Additionally, it is said...
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| Format: | Thesis |
| Language: | English |
| Published: |
2012
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| Online Access: | http://psasir.upm.edu.my/id/eprint/31653/1/GSM%202012%203R.pdf |
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