Relationship of brand equity and innovation characteristics to acceptance and repurchase intention of smartphones

This study examined the major factors that contributed towards Acceptance and Repurchase Intention of smartphone among working executives in Malaysia. It too evaluates the direct and indirect effect of Acceptance on Repurchase Intention. In short, the main objective of this study was to examine the...

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書目詳細資料
主要作者:	Wong, Chee Hoo
格式:	Thesis
語言:	English
出版:	2012
主題:	Smartphones - Purchasing Brand choice Consumers' preferences
在線閱讀:	http://psasir.upm.edu.my/id/eprint/31656/1/GSM%202012%206R.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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