The role of religiosity, ethnicity, individual values and innovativeness in consumer acceptance of novel products
Traditional marketing strategies have been inexorably changed by the new context in which businesses operate in 21st century. The shift from production orientation to marketing orientation in twentieth century has continued to consumer orientation epoch in the new millennium. A number of researches...
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| Format: | Thesis |
| Language: | English |
| Published: |
2012
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| Online Access: | http://psasir.upm.edu.my/id/eprint/32860/1/GSM%202012%2013R.pdf |
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