Effects of hijab as Islamic religious symbol on muslim consumer attitudes towards advertisements
Cues and symbols are effective instruments to remind the consumers of their cultural values’ affiliations. Utilizing these symbols in advertisement might unconsciously enhance information processing and consequently generate a favorable feeling. Hijab as a significant religious cue for Muslims mig...
Saved in:
Main Author: | Taheri, Abbas Naseri |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2013
|
Subjects: | |
Online Access: | http://psasir.upm.edu.my/id/eprint/33623/1/FBMK%202013%201R.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
The issue of the hijab in classical and modern Muslim scholarship /
by: Hutchinson, Sarah
Published: (1987) -
Accommodating the Muslim Women Privacy (Hijab) Requirements with Ventilation Needs in Malaysian Terrace Houses
by: Nahid, Sakineh Noshin
Published: (2001) -
Hijab in the city : discursive representation of female modesty in selected contemporary Malaysian media /
by: Nurzihan Hassim
Published: (2017) -
Reconceptualising the tudung : Malay women, social media and modern lifestyles /
by: Fauziyah Hanim Abdul Ree
Published: (2017) -
Kajian tafsir terhadap pandangan feminisme tentang jilbab /
by: Mubarokah, Ibanah Suhrowardiyah Shiam
Published: (2008)