Relationship between facebook usage and attitude with facebook addiction among Malaysian female university students

Facebook is one of the most popular social networking website for female university students to interact and socialize with the others online. However, the excessive use of Facebook leads to the phenomenon of Facebook addiction which is now taking its toll especially among Malaysians. Compared to ma...

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Main Author:	Syed Zainudin, Sharifah Sofiah
Format:	Thesis
Language:	English
Published:	2013
Subjects:	College students - Social networks - Malaysia Online social networks - Malaysia Social networks - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/38529/1/FBMK%202013%208R.pdf
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id	my-upm-ir.38529
record_format	uketd_dc
spelling	my-upm-ir.385292016-01-12T07:08:48Z Relationship between facebook usage and attitude with facebook addiction among Malaysian female university students 2013-01 Syed Zainudin, Sharifah Sofiah Facebook is one of the most popular social networking website for female university students to interact and socialize with the others online. However, the excessive use of Facebook leads to the phenomenon of Facebook addiction which is now taking its toll especially among Malaysians. Compared to male university students, Facebook has the potential to negatively affect female students’ daily life more at large. Despite the popularity of Facebook, there has been very little research delving into the problem of Facebook addiction among female university students in Malaysia. This research henceforth aims to explore the relationship between female students’ Facebook usage patterns, their attitudes and motives using Facebook and their correspondence with Facebook addiction. This study employs the Technology Acceptance Model (TAM) and Uses and Gratifications Theory (U&G) in the examination of the attitudes and motives for the students’ use of Facebook. This study adopts the quantitative research method by using questionnaire surveys as the research instrument for data collection. Convenience sampling technique is also applied to the sample selection of the respondents. A self-administered questionnaire was distributed to a total of 380 female students from Universiti Kebangsaan Malaysia (UKM) and Universiti Tenaga Nasional (UNITEN). The data collected were then analyzed with a computer software that is the Statistical Package for Social Science (SPSS version 19.0). This research also conducts a number of other statistical procedures in the survey which include normality test, descriptive analysis, correlation and regression test. The findings of this study reveal that there are positive and significant associations between the female students’ Facebook usage patterns, their attitudes and motives for Facebook use with Facebook addiction. Additionally, the findings indicate that the combination of hours per day, days per week, perceived usefulness, passing-time, entertainment, companionship and social interaction contribute more to Facebook addiction among female university students. It is also found that the hour per day Facebook use is the major contributor to the level of Facebook addiction among female university students. It can be also concluded from the research that a huge number of female university students are highly addicted to Facebook. College students - Social networks - Malaysia Online social networks - Malaysia Social networks - Malaysia 2013-01 Thesis http://psasir.upm.edu.my/id/eprint/38529/ http://psasir.upm.edu.my/id/eprint/38529/1/FBMK%202013%208R.pdf application/pdf en public masters Universiti Putra Malaysia College students - Social networks - Malaysia Online social networks - Malaysia Social networks - Malaysia
institution	Universiti Putra Malaysia
collection	PSAS Institutional Repository
language	English
topic	College students - Social networks - Malaysia Online social networks - Malaysia Social networks - Malaysia
spellingShingle	College students - Social networks - Malaysia Online social networks - Malaysia Social networks - Malaysia Syed Zainudin, Sharifah Sofiah Relationship between facebook usage and attitude with facebook addiction among Malaysian female university students
description	Facebook is one of the most popular social networking website for female university students to interact and socialize with the others online. However, the excessive use of Facebook leads to the phenomenon of Facebook addiction which is now taking its toll especially among Malaysians. Compared to male university students, Facebook has the potential to negatively affect female students’ daily life more at large. Despite the popularity of Facebook, there has been very little research delving into the problem of Facebook addiction among female university students in Malaysia. This research henceforth aims to explore the relationship between female students’ Facebook usage patterns, their attitudes and motives using Facebook and their correspondence with Facebook addiction. This study employs the Technology Acceptance Model (TAM) and Uses and Gratifications Theory (U&G) in the examination of the attitudes and motives for the students’ use of Facebook. This study adopts the quantitative research method by using questionnaire surveys as the research instrument for data collection. Convenience sampling technique is also applied to the sample selection of the respondents. A self-administered questionnaire was distributed to a total of 380 female students from Universiti Kebangsaan Malaysia (UKM) and Universiti Tenaga Nasional (UNITEN). The data collected were then analyzed with a computer software that is the Statistical Package for Social Science (SPSS version 19.0). This research also conducts a number of other statistical procedures in the survey which include normality test, descriptive analysis, correlation and regression test. The findings of this study reveal that there are positive and significant associations between the female students’ Facebook usage patterns, their attitudes and motives for Facebook use with Facebook addiction. Additionally, the findings indicate that the combination of hours per day, days per week, perceived usefulness, passing-time, entertainment, companionship and social interaction contribute more to Facebook addiction among female university students. It is also found that the hour per day Facebook use is the major contributor to the level of Facebook addiction among female university students. It can be also concluded from the research that a huge number of female university students are highly addicted to Facebook.
format	Thesis
qualification_level	Master's degree
author	Syed Zainudin, Sharifah Sofiah
author_facet	Syed Zainudin, Sharifah Sofiah
author_sort	Syed Zainudin, Sharifah Sofiah
title	Relationship between facebook usage and attitude with facebook addiction among Malaysian female university students
title_short	Relationship between facebook usage and attitude with facebook addiction among Malaysian female university students
title_full	Relationship between facebook usage and attitude with facebook addiction among Malaysian female university students
title_fullStr	Relationship between facebook usage and attitude with facebook addiction among Malaysian female university students
title_full_unstemmed	Relationship between facebook usage and attitude with facebook addiction among Malaysian female university students
title_sort	relationship between facebook usage and attitude with facebook addiction among malaysian female university students
granting_institution	Universiti Putra Malaysia
publishDate	2013
url	http://psasir.upm.edu.my/id/eprint/38529/1/FBMK%202013%208R.pdf
_version_	1747811727768027136

Relationship between facebook usage and attitude with facebook addiction among Malaysian female university students

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