Factors affecting complaint behavior among motor vehicle repair service consumers in Shah Alam, Malaysia
Understanding of consumer complaint behavior (CCB) is imperative in the present of competitive business environment as it serves as a quality improvement tool in order to enhance consumer satisfaction. This study aims to determine the factors influencing complaint behavior among motor vehicle repair...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/39217/1/FEM%202013%2013%20IR.pdf |
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