Factors affecting complaint behavior among motor vehicle repair service consumers in Shah Alam, Malaysia

Factors affecting complaint behavior among motor vehicle repair service consumers in Shah Alam, Malaysia

Understanding of consumer complaint behavior (CCB) is imperative in the present of competitive business environment as it serves as a quality improvement tool in order to enhance consumer satisfaction. This study aims to determine the factors influencing complaint behavior among motor vehicle repair...

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书目详细资料
主要作者:	Mat, Azmi
格式:	Thesis
语言:	English
出版:	2013
主题:	Consumer complaints - Malaysia Consumer behavior - Malaysia
在线阅读:	http://psasir.upm.edu.my/id/eprint/39217/1/FEM%202013%2013%20IR.pdf
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