Consumers' willingness to pay for biodegradable shopping bags in selected hypermarkets in Selangor, Malaysia

Malaysia is facing critical pollution and environmental deterioration issues as a result of massive consumption of plastic- since it takes more than 300 years to be disposed. Introduction of biodegradable shopping bag (BSB) as a greener alternative is deemed as the best substitute for plastic bags,...

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Main Author:	Subahir, Fatimah Az Zaharah
Format:	Thesis
Language:	English
Published:	2014
Subjects:	Consumer behavior - Environmental aspects - Selangor Shopping bags - Selangor Biodegradable plastics - Selangor
Online Access:	http://psasir.upm.edu.my/id/eprint/39893/1/FEP%202014%2010%20IR%20A.pdf
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id	my-upm-ir.39893
record_format	uketd_dc
spelling	my-upm-ir.398932015-08-27T09:05:43Z Consumers' willingness to pay for biodegradable shopping bags in selected hypermarkets in Selangor, Malaysia 2014-05 Subahir, Fatimah Az Zaharah Malaysia is facing critical pollution and environmental deterioration issues as a result of massive consumption of plastic- since it takes more than 300 years to be disposed. Introduction of biodegradable shopping bag (BSB) as a greener alternative is deemed as the best substitute for plastic bags, due to its disposability nature in order to preserve the environment, thus, preventing environmental distortion or environmental problem. The general objective of this study is to determine the consumer awareness and estimate their willingness to pay for BSB. On the other while, the specific objectives of this study are; i) to determine the consumer awareness towards the environment and biodegradable shopping bag, ii) to determine the dimension of consumer perception towards the usage of biodegradable shopping bag, and iii) to estimate consumer willingness to pay for BSB. Data are obtained through face to face interviews by using closed ended and multiple categories questionnaire. A sample of 300 respondents is randomly chosen at selected hypermarkets in Selangor in September to November 2012. Data are analysed using descriptive analysis, factor analysis and Contingent Valuation Method (CVM). Four factors that significantly influence consumers to use BSB are found through the factor analyses, namely; behaviour and lifestyle concern, environmental concern, knowledge of BSB and negative attributions toward environment. The results obtained from the analysis indicate that price of BID, AGE, GENDER (MALE) and INCOME are significant in influencing the consumers‟ willingness to pay for BSB. The result of the survey also reveals that consumers are willing to pay an additional premium of RM 3.53 per unit of BSB. In this regards, findings from this study are believed to provide some guidance for the policy makers and business operators to revise the BSB price introduced to consumers. Increase in consumers‟ demand for BSB and their environmental awareness may lead to subsequent reduction or elimination of the plastic shopping bags usage, and ultimately make our environment healthier by reducing environmental degradations and distortions. Consumer behavior - Environmental aspects - Selangor Shopping bags - Selangor Biodegradable plastics - Selangor 2014-05 Thesis http://psasir.upm.edu.my/id/eprint/39893/ http://psasir.upm.edu.my/id/eprint/39893/1/FEP%202014%2010%20IR%20A.pdf application/pdf en public masters Universiti Putra Malaysia Consumer behavior - Environmental aspects - Selangor Shopping bags - Selangor Biodegradable plastics - Selangor
institution	Universiti Putra Malaysia
collection	PSAS Institutional Repository
language	English
topic	Consumer behavior - Environmental aspects - Selangor Shopping bags - Selangor Biodegradable plastics - Selangor
spellingShingle	Consumer behavior - Environmental aspects - Selangor Shopping bags - Selangor Biodegradable plastics - Selangor Subahir, Fatimah Az Zaharah Consumers' willingness to pay for biodegradable shopping bags in selected hypermarkets in Selangor, Malaysia
description	Malaysia is facing critical pollution and environmental deterioration issues as a result of massive consumption of plastic- since it takes more than 300 years to be disposed. Introduction of biodegradable shopping bag (BSB) as a greener alternative is deemed as the best substitute for plastic bags, due to its disposability nature in order to preserve the environment, thus, preventing environmental distortion or environmental problem. The general objective of this study is to determine the consumer awareness and estimate their willingness to pay for BSB. On the other while, the specific objectives of this study are; i) to determine the consumer awareness towards the environment and biodegradable shopping bag, ii) to determine the dimension of consumer perception towards the usage of biodegradable shopping bag, and iii) to estimate consumer willingness to pay for BSB. Data are obtained through face to face interviews by using closed ended and multiple categories questionnaire. A sample of 300 respondents is randomly chosen at selected hypermarkets in Selangor in September to November 2012. Data are analysed using descriptive analysis, factor analysis and Contingent Valuation Method (CVM). Four factors that significantly influence consumers to use BSB are found through the factor analyses, namely; behaviour and lifestyle concern, environmental concern, knowledge of BSB and negative attributions toward environment. The results obtained from the analysis indicate that price of BID, AGE, GENDER (MALE) and INCOME are significant in influencing the consumers‟ willingness to pay for BSB. The result of the survey also reveals that consumers are willing to pay an additional premium of RM 3.53 per unit of BSB. In this regards, findings from this study are believed to provide some guidance for the policy makers and business operators to revise the BSB price introduced to consumers. Increase in consumers‟ demand for BSB and their environmental awareness may lead to subsequent reduction or elimination of the plastic shopping bags usage, and ultimately make our environment healthier by reducing environmental degradations and distortions.
format	Thesis
qualification_level	Master's degree
author	Subahir, Fatimah Az Zaharah
author_facet	Subahir, Fatimah Az Zaharah
author_sort	Subahir, Fatimah Az Zaharah
title	Consumers' willingness to pay for biodegradable shopping bags in selected hypermarkets in Selangor, Malaysia
title_short	Consumers' willingness to pay for biodegradable shopping bags in selected hypermarkets in Selangor, Malaysia
title_full	Consumers' willingness to pay for biodegradable shopping bags in selected hypermarkets in Selangor, Malaysia
title_fullStr	Consumers' willingness to pay for biodegradable shopping bags in selected hypermarkets in Selangor, Malaysia
title_full_unstemmed	Consumers' willingness to pay for biodegradable shopping bags in selected hypermarkets in Selangor, Malaysia
title_sort	consumers' willingness to pay for biodegradable shopping bags in selected hypermarkets in selangor, malaysia
granting_institution	Universiti Putra Malaysia
publishDate	2014
url	http://psasir.upm.edu.my/id/eprint/39893/1/FEP%202014%2010%20IR%20A.pdf
_version_	1747811824515940352

Consumers' willingness to pay for biodegradable shopping bags in selected hypermarkets in Selangor, Malaysia

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