Gratification sought and obtained in smartphone usage among undergraduates in Selangor, Malaysia

The smartphone is used to search for information, sought entertainment, integrated in social interaction, as well as represents personal identity. This study applies the Uses and Gratification Theory to explain the gratification sought and obtained from the use of smartphones from the McQuail’s (19...

全面介绍

Saved in:
书目详细资料
主要作者: Mohd Mothar, Noor Mayudia
格式: Thesis
语言:English
出版: 2013
主题:
在线阅读:http://psasir.upm.edu.my/id/eprint/41125/1/FBMK%202013%2018R.pdf
标签: 添加标签
没有标签, 成为第一个标记此记录!