Gratification sought and obtained in smartphone usage among undergraduates in Selangor, Malaysia
The smartphone is used to search for information, sought entertainment, integrated in social interaction, as well as represents personal identity. This study applies the Uses and Gratification Theory to explain the gratification sought and obtained from the use of smartphones from the McQuail’s (19...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/41125/1/FBMK%202013%2018R.pdf |
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