Influences of halal product integrity and halal industry macro-environments on marketing program adaptation and export performance among Malaysian export firms
To successfully optimize the enormous opportunities in the global Halal market,exporting firms must be prepared to adapt their marketing strategies to reflect the unique circumstances of the market. Accordingly, the main purpose of the study is to explore the influence of product and macro-environm...
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| 主要作者: | |
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| 格式: | Thesis |
| 語言: | English |
| 出版: |
2013
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| 主題: | |
| 在線閱讀: | http://psasir.upm.edu.my/id/eprint/49324/7/FEP%202013%2016RR.pdf |
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