Awareness and purchase intention towards edible bird's nest products

Edible bird‟s nest (swiftlet bird‟s nest) is one of the high value agricultural products which contributes about one percent to the gross domestic product. Being aware of the large role it plays in the economic growth of the country, the Malaysian government has started to give priority to the devel...

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主要作者: Ramalingam, Leelanayagi
格式: Thesis
语言:English
出版: 2014
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在线阅读:http://psasir.upm.edu.my/id/eprint/50466/1/FP%202014%2027RR.pdf
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