Travel motivations of sport tourists visiting Sabah, Malaysia
The knowledge on sport tourist behaviours is essential as it can be used as a basis for market segmentation, product positioning, destination development and marketing strategies in tourism. While there is no doubt that Malaysia has a huge potential for the world’s tourism especially in sport touris...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/52075/1/FPP%202014%2021.pdf |
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