Travel motivations of sport tourists visiting Sabah, Malaysia

The knowledge on sport tourist behaviours is essential as it can be used as a basis for market segmentation, product positioning, destination development and marketing strategies in tourism. While there is no doubt that Malaysia has a huge potential for the world’s tourism especially in sport touris...

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Bibliographic Details
Main Author: Erica E. Dolinting
Format: Thesis
Published: 2014
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